brand and bottle
Posted by Abe Sauer on January 18, 2012 08:05 PM
Beer me! Or, as they are saying in Ohio, "Yuengling Me!" The Dayton Business Journal reports that Ohioans have been gulping down so much of the Pennsylvania-made beer that D.G. Yuengling & Son is now America's largest brewer. (Suck it, Boston Beer Co.)
But Ohio boozehounds appear to be the outliers. Last year was a sobering year for beer sales, with shipments at their lowest level in the US since 2003. Global beer shipments flattened out by 2.9 million barrels, a drop of 1.4 percent from 2010. So brewers are looking to that same group everyone looks to for a bailout: China. Continue reading...
More about: China, Beer, Alcohol, Anchor Beer, Anheuser-Busch InBev, Beck's, Deschutes, Fat Tire, Heineken, MGD, Michelob, MillerCoors, Sam Adams, Tsingtao, Yanjing, Yeungling
brand news
Posted by Dale Buss on January 17, 2011 09:00 AM

Airbus says it’s ahead of rival Boeing on new-plane orders.
AOL bets on hyperlocal news with Patch.com.
BP deal with Russian oil giant Rosneft criticized on U.S. national-security grounds.
Campbell Soup targets China.
Fiat wins a crucial union vote agreeing to changes in a plant in Turin and plans product changes for Chrysler.
Hyundai ponders a second U.S. manufacturing plant despite UAW lobbying.
Johnson & Johnson looks to get its act together in drug aisle.Continue reading...
More about: Brand News, Airbus, AOL, Best Buy, Boeing, BP, Campbell Soup, Chrysler, CNN, CVS, Emirates, Facebook, Fiat, Glee, Golden Globes, Hyundai, Johnson & Johnson, Larry King, Lufthansa, MGD, MillerCoors, New York Times, Oprah Winfrey, Pepsi, Piers Morgan, Rosneft, The Social Network, Starbucks, Target, UAW, UBS, WikiLeaks, China
next steps
Posted by Sheila Shayon on April 20, 2010 08:17 AM
Just how low can a beer go? In calories, that is. The battle for the healthy-minded beer drinker has just escalated as MGD 64 takes on 95-calorie Michelob Ultra.
Ultra has held the oxymoronic status as the king of "active lifestyle" beer, personified by an endorsement deal with celebrity cycler Lance Armstrong. Next they created an app that identifies bike and running paths and launched it on Facebook.
Not to be outdone, or outrun, MGD 64 has just launched its Facebook app with a branded pedometer. Group challenges like “Walk Up Mount Everest 64 times,” measure a user’s steps and then the app uploads the total.Continue reading...