Interbrand IQ: The Best Asian Brands Issue

rss

brand and bottle

Slumping at Home, Beer Brands Look to China

Posted by Abe Sauer on January 18, 2012 08:05 PM

Beer me! Or, as they are saying in Ohio, "Yuengling Me!" The Dayton Business Journal reports that Ohioans have been gulping down so much of the Pennsylvania-made beer that D.G. Yuengling & Son is now America's largest brewer. (Suck it, Boston Beer Co.)

But Ohio boozehounds appear to be the outliers. Last year was a sobering year for beer sales, with shipments at their lowest level in the US since 2003. Global beer shipments flattened out by 2.9 million barrels, a drop of 1.4 percent from 2010. So brewers are looking to that same group everyone looks to for a bailout: China. Continue reading...

brand news

In the News: CNN, J&J, Starbucks and more

Posted by Dale Buss on January 17, 2011 09:00 AM

In the News

Airbus says it’s ahead of rival Boeing on new-plane orders.

AOL bets on hyperlocal news with Patch.com.

BP deal with Russian oil giant Rosneft criticized on U.S. national-security grounds.

Campbell Soup targets China.

Fiat wins a crucial union vote agreeing to changes in a plant in Turin and plans product changes for Chrysler.

Hyundai ponders a second U.S. manufacturing plant despite UAW lobbying.

Johnson & Johnson looks to get its act together in drug aisle.Continue reading...

next steps

These Beers are Made for Walking

Posted by Sheila Shayon on April 20, 2010 08:17 AM

Just how low can a beer go? In calories, that is. The battle for the healthy-minded beer drinker has just escalated as MGD 64 takes on 95-calorie Michelob Ultra.

Ultra has held the oxymoronic status as the king of "active lifestyle" beer, personified by an endorsement deal with celebrity cycler Lance Armstrong. Next they created an app that identifies bike and running paths and launched it on Facebook.

Not to be outdone, or outrun, MGD 64 has just launched its Facebook app with a branded pedometer. Group challenges like “Walk Up Mount Everest 64 times,” measure a user’s steps and then the app uploads the total.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein