brand news
Posted by Dale Buss on January 10, 2013 09:01 AM

AIG decides against joining federal lawsuit.
Boeing tries to defuse fears about Dreamliner.
Yum! Brands apologizes for KFC chicken probe in China.
ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.
Chrysler sees push from UAW for IPO.
Coca-Cola files claim in China against false fungicide rumors.
Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.
Ford doubles dividend with business humming.Continue reading...
More about: Brand News, AIG, ArcelorMittal, Boeing, Chrysler, Clearwire, Coca-Cola, Dish Network, Dreamliner, ESPN, Facebook, Ford, GM, Google, Heineken, Herbalife, IBM, Isuzu, Jeep, KFC, Kia, Kraft, Jay Leno, David Letterman, MGM, Mercedes-Benz, Mio, Miss Alabama, Nokia, Peugeot, Samsung, Sony, Tesco, Wendy's, Yum! Brands
brand news
Posted by Dale Buss on November 12, 2012 09:01 AM

Apple and HTC settle patent dispute.
BBC needs radical overhaul, chairman says, as two more senior execs step down.
Hyundai and Kia cope with damage they've done to their main selling point: mileage.
AEG and StubHub align.
Alltel returns with holiday pitch to Santa.
Brinks says it isn't for sale right now.
Cisco rolls out aggressive new strategy for dealing with patent trolls.Continue reading...
More about: Brand News, AEG, Alltel, Apple, BBC, Brinks, Cisco, Coca-Cola, Danone, Dollar Thrifty, Fox News, Google, HTC, Hertz, Hyundai, JPMorgan Chase, James Bond, Jefferies, Kia, Leucadia, MGM, MSNBC, Microsoft, Motorola Mobility, Olympus, Parmalat, SAS, Skyfall, Sony, StubHub, Suzuki, Tim Hortons, Victoria's Secret, Yakult Honsha, YouTube
brand news
Posted by Dale Buss on November 1, 2012 09:03 AM

Pfizer drops on weaker sales of specialty care drugs and emerging market slump, plans to buy back up to $10B in shares.
UK lawmakers prepare to grill Starbucks, Amazon and Google on taxes.
Con Edison makes progress in restoring NYC neighborhoods' power, while MTA offers free fares in bid to get New York moving again.
Apple's Cook fields his A-team before a wary Wall Street.
Avon sees sales drop in China and the U.K.
Barclay's hit with record U.S. fine.
Burger King tests delivery service in Florida.Continue reading...
More about: Brand News, Apple, Avon, Barclay's, Burger King, Cheerios, Chrysler, Con Edison, Disney, Dollar Shave Club, Exxon, FEMA, Ford, GOP, Honda, HSBC, Kellogg, Lucasfilm, Marriott, MGM, Microsoft, MTA, Mustang, Netflix, NHL, Panasonic, Pfizer, Royal Caribbean, Schneider's, Sharp, Softbank, Sony, Sprint Nextel, Starbucks, Weibo, Xbox, Rory McIlroy, Tiger Woods, Hurricane Sandy
brand news
Posted by Dale Buss on October 10, 2012 09:02 AM

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.
Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.
Samsung signs TV deal with Spotify.
BAE and EADS terminate merger talks.
Bain Capital buys maker of Craftsman Tools.
Ballmer touts new era at Microsoft as bonus trimmed.
Cadbury tells bishop it's not precious about purple.
Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...
More about: Brand News, 7-Eleven, BAE, Bain Capital, Steve Ballmer, Bliss, Cadbury, Cadillac, Chevron, Civic, Cracker Barrel, Craftsman, Darden, EADS, Facebook, Nikki Finke, Fortune, Furby, GM, Hasbro, Honda, HSN, Huawei, IBM, IKEA, JetBlue, MGM, Madison, McDonald's, Microsoft, Nike, Obamacare, P&G, Penske Media, Olive Garden, Pizza Hut, Prius, Samsung, Spotify, Stussy, Taco Bell, TownePlace Suites, Toyota, True Religion, Twitter, Variety, Walmart, Jack Welch, Wells Fargo, YouTube, Yum Brands
brandcameo
Posted by Mark J. Miller on October 2, 2012 03:16 PM

For 50 years, James Bond has been finding his way out of life-threatening situations and winning hearts on the world’s silver screens. Friday, Oct. 5th marks the 50th anniversary of Bond on the silver screen, which is being promoted as Global James Bond Day. And in about a month, the British spy will come striding onto the big screen once again, so that means the heavy media push is now on.
The upcoming Bond film, Skyfall, has already been raising some eyebrows with the news that 007 will enjoy a Heineken during the film and not his typical martini tipple, with fans encouraged to help the new Bond girl, Severine, "crack the case" in a Facebook mystery game. But plenty of other marketers are jumping on the film’s release as well to encourage consumers to be more like the women-objectifying, consistently drinking, hidden-weapon-wielding Bond.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, James Bond, 007, Heineken, Coca-Cola, Coke Zero, Facebook, Omega, VisitBritain, Sony, Sky, Tom Ford, IMAX, AT&T, MGM, Twentieth Century Fox, YouTube, Daniel Craig, London 2012, Olympics, Adele, Music, Activision, Aston Martin, British Airways, Radisson, Anniversaries
brand news
Posted by Dale Buss on August 23, 2012 09:00 AM
Anheuser-Busch and Major League Baseball extend partnership.
Best Buy lavishes compensation on new CEO.
Delhaize bets big on retailing in Greece despite economic turmoil.
Dell and HP struggle to sell PCs.
Denver bans outdoor advertising for medical marijuana outlets.
Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.
Exelon benefits from ties to Obama administration, New York Times says.
Fox and Ad Council use Glee to target texting while driving.
General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...
More about: Brand News, Anheuser-Busch, Major League Baseball, United, MGM, Best Buy, Boeing, Delhaize, Dell, Discover, Larry Ellison, Exelon, Fox, General Mills, Glee, Google, HP, Hallmark Channel, McDonald's, Maine Lobster Council, NBC, Olympics, Oracle, PayPal, Qantas, Target, Twitter, Walmart
brand news
Posted by Dale Buss on August 1, 2012 09:01 AM

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.
Avon opens talks to settle bribery charges.
BMW warns about tougher market conditions.
Bud Light Premium helps AB InBev sell less beer for more.
Coach suffers from competition from Michael Kors and other handbag purveyors.
Ford brand loyalty validated by new ranking.
Gap fall kids campaign continues bright color theme.
Google buys Wildfire social marketing firm.
Heineken invites creatives to redefine draught beer experience.Continue reading...
More about: Brand News, AB InBev, Apple, Avon, BMW, Budweiser, Bud Lite, Coach, Ford, Fresh & Easy, Gap, Google, Heineken, Hooters, Hormel, Hotmail, Hugo Boss, IHOP, J.Crew, Little Caesars, Lanvin, Lipitor, Lowe's, MGM, Michael Kors, Microsoft, NBC, News Corp., Olympus, Outlook.com, Pfizer, PokerStars, Rona, Samsung, Tesco, Wildfire, Zynga
brand news
Posted by Dale Buss on July 26, 2012 09:02 AM

KFC degrees now an educational option in the UK.
NBC Universal says Olympics ad sales reach $1 billion.
Roku raises $45M from News Corp. and others.
Alcatel-Lucent to slash jobs after loss.
Amazon and Apple heat up their war on multiple fronts.
Boeing improves forecast.Continue reading...
More about: Brand News, ABC, Alcatel-Lucent, Amazon, Apple, Boeing, Coca-Cola, Disney, eBay, Facebook, GM, Google, JCPenney, KFC, MGM, McDonald's, NBC Universal, Netflix, Newsweek, Nomura, Penn State, RadioShack, RIM, Roku, Sprint, Toyota, Twitter, VW, Vitaminwater, Zynga, Warner Bros.