Comcast Rebrands With New Xfinity Service

In a “more is more” strategy designed to keep customers from cutting their cable service, Comcast Corp. announced this week that subscribers can now watch several cable TV shows and movies over the Internet – a defensive move into the online video industry.

As the first cable TV operator to offer cable content online at no additional charge, Comcast’s new service, Fancast Xfinity TV, is initially offered only to those who subscribe to both of the company’s TV and Internet services. Customers must also download a viewing program, available through Fancast.com, before watching any shows.

“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” said Amy Banse, president of Comcast’s interactive-media unit, during a demonstration of the service to reporters. “We think this is yet another step in that direction."Continue reading...