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cocktail hour

All the News You Can Drink: Pabst Blue Ribbon, Diageo, DC United Brew and more

Posted by Mark J. Miller on May 17, 2013 06:16 PM

Cheap Beer Disappearing Thanks to PBR

The main reason plenty of people have ever even tasted a Pabst Blue Ribbon is because they come cheap. However, its price has been rising in New York City thanks to the hipster population that has been consuming it, according to food and beverage sales analyst Restaurant Sciences.

The word is that PBR’s price increase has affected all the other “sub-premium” brands in the city and they’ve collectively gone up 9.4 percent in the last seven months, the New York Daily News reports. "I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR," said Chuck Ellis, the research company’s chief. "It has become quite fashionable."Continue reading...

celebrity brandmatch

Jennifer Aniston Finds Living Proof as Brand Ambassador

Posted by Mark J. Miller on October 11, 2012 11:14 AM

For those of you keeping score, Jennifer Aniston and her famous hair have found a fella to get married to again. But before they do, Aniston has also signed on for a different engagement, this one is with a beauty company that she’s now a part owner of as well as the clean-scrubbed, shining, big-smiling face of.

The brand, Living Proof, has announced that Aniston is now an investor and the hair-care spokesperson for the company, which was founded by a professor at MIT, Dr. Robert Langer, and venture capitalists Polaris Venture Partners.

According to a press release, “Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women's toughest beauty problems.” In other words, they’re not fooling around.

"Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Living Proof’s CEO, Jill Beraud, stated. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”

If nothing else, you can be sure you’ll be seeing more of Aniston’s hair in the near future.Continue reading...

doing good

Harvard and MIT EdX Venture Fosters Video Education Boom

Posted by Sheila Shayon on May 4, 2012 11:01 AM

The Massachusetts Institute of Technology (MIT) and Harvard University are joining the ranks of elite universities jumping into the burgeoning MOOCs — massively open online courses — business. The schools' new partnership, dubbed edX, is also spurring the boom in online video education.

Stanford, Princeton, the University of Pennsylvania and the University of Michigan recently partnered in Coursera, a commercial company with $16 million in venture capital. 

Beyond academia, the just announced TED-ED website offers customizable tools for educators, while Khan Academy has helped countless students, teachers and parents with its free treasure trove of online videos, offering more than 3,000 tuturials on everything from math to physics.Continue reading...

brand news

In the News: BofA, Frito-Lay, White Castle & more

Posted by Shirley Brady on December 21, 2011 06:09 PM

Brands to Watch

Amazon leads Klout list of most influential retailers.

Avon ousted CEO Andrea Jung's two-year exit deal criticized by former CEOs.

Bank of America settles fair-lending case for record $335 million.

Beats by Dre pumps up headphone sales.

Diddy plans to launch tequila brand.

Facebook tests private messaging between users and brand pages.

FedEx disciplines delivery man who tossed computer monitor.

Frito-Lay sued over "all natural" claims.Continue reading...

brand news

In the News: EA, Facebook, Weight Watchers and more

Posted by Dale Buss on April 26, 2011 09:00 AM

In the News

Apple and Google are pressed on tracking and privacy by House committee.

Barnes & Noble target book lovers with new campaign for Nook reader.

Coca-Cola misses profit forecasts because of Japan quake aftermath.

Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).

Electronic Arts selects a different Madden to lead digital push.

Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...

brand bites

Brand Bites: Lady Gaga, Kim Cattrall, Magic Johnson & more

Posted by Abe Sauer on March 11, 2011 12:30 PM

Here's the official Lady Gaga for MAC Cosmetics' Viva Glam commercial. More brandbitems this week:

Toyota tweets from Japan. Open for business.

Chrysler's Twitter feed got in hot water over tweeting that nobody in Motor City "knows how to (bleeped!) drive."Continue reading...

design watch

Would You Let Your Logo Have 40,000 Permutations?

Posted by Shirley Brady on March 10, 2011 11:15 AM

MIT's famed Media Lab would, tapping a couple of alumni designers to reimagine its visual design and logo to celebrate its 25th anniverary. Check out the explanatory video above, and read more on Fast Company's Co.Design.

In the News: Trump, Angry Birds, Ford

Posted by Dale Buss on March 10, 2011 09:00 AM

In the News

Amazon sued over instant search patent.

American Express powers Foursquare specials at SXSW, where Apple opens pop-up store for iPad 2 sales.

Angry Birds raises $42 million. 

AOL readies post-Huffington Post deal layoffs of 20% workforce reduction.

Bluefly tries social gaming.

Caesars plans Asia hotels, without gambling for now. 

Chrysler’s Twitter account accidentally drops the F-bomb, fires social media agency tweeter.Continue reading...

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