social media watch

Brands 'Honor' MLK On Social Media with Misguided Self-Promotion

Posted by Sheila Shayon on January 21, 2014 01:42 PM

Another monumental day, another brand fail. 

Monday's marking of Martin Luther King Jr. Day presented an opportunity for global citizens to reflect on the life-changing actions of the civil rights hero, from reciting King's iconic "Dream" speech to paying respect to the thousands that fell—and continue to fall—to the heavy hand of inequality. 

Highlighting the need for corporate-social responsibility, four brands—Chicken of the Sea, Chobani, Kmart and Cisco—tweeted the same King quote: "Life's most persistent and urgent questions is, what are you doing for others?"

But that may have been one of the only bright spots in a day filled with brand missteps. Much like the many innappropriate brand posts on the anniversary of Sept. 11, a few brands took the creative liberty of twisting the day's significance into a poorly-timed brand boost. Check out some of the brand posts below:Continue reading...

brand news

In the News: Google, Toyota, Amazon and more

Posted by Dale Buss on April 5, 2011 09:00 AM

In the News

Google may be the target of a Us antitrust probe,  as brand's bid for Nortel’s patent assets coincides with Larry Page’s first day back as CEO.

Japan sets new radiation safety level for seafood after nuclear plant spews highly contaminated water into sea as Tepco shares plunge to record low. Also, Toyota reports misunderstanding over US impact and Honda targets rise in US sales but faces supply restrictions.

Amazon, Costco and Kohls are top brands for customer service in a new survey

BAT to develop “safer” nicotine products for long-term use. 

Boeing and Southwest deal with aftermath of fuselage tear.Continue reading...

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