Vanity Affair: Celebs Plumb Depths With Self-Branded Sponsored Digital Magazines

In a whirling dervish of 24/7 digi-social notoriety, it’s not enough for some celebrities to garner massive Twitter followers or Facebook likes, so a growing list of personalities from Floyd Mayweather, Sean "Diddy" Combs, Deepak Chopra, Olivia Munn, Brett Ratner, Andrea Rosso, Steve Aoki, and Danny Trejo are launching their own branded magazines, brought to you, oh eager fan, by the appropriately named MYMAG Media. The celebrities get to choose the titles for their magazines, such as "Hey Olivia!" in Munn's case.

MYMAG is an interactive media platform aimed directly to fans with personalized publications with content that inspires the celeb and, of course, sponsors. Think of it as a celeb's tweets/Tumblr organized into handy readable form with photos and did we mention ads? Or put another way, "MYMAG is a platform for celebrities, popular artists, athletes and more to communicate with their fans in an entirely new way. It gives them a tangible, more personal connection to the people who follow their lives and careers most closely," says Magnus Greaves, founder and CEO of MYMAG.Continue reading...