tech in the spotlight

Apple Naming Evolves With Move From iThings to Things

Posted by Claire Falloon on September 9, 2014 07:08 PM

Forget the iWatch. In the much-anticipated unveiling of Apple’s latest and greatest products and offerings, another more subtle but no less significant game-changer was revealed: the brand's new—or at least evolving—naming convention.

Previously the owner of all things “i,” Apple today moved the needle towards its masterbrand by announcing the new Pay mobile payments platform and Watch smartwatch. While still keeping "i" as part of its iPhone line, with iPhone 6 and iPhone 6 Plus revealed today, Apple's naming evolution is interesting on a number of levels.Continue reading...


The Week in China: Jet Li Crop Art, Apple's 3-Piece, Budget Mooncakes and more

Posted by Abe Sauer on August 23, 2013 12:43 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: the "Apple three piece set"… budget mooncake… Robert Downey Jr's HTC ad translated… Wu Mo for Baidu… living in a KFC... GlaxoSmithKline... AmCham… Imax espionage… "China's Boston"… Shanghai Lacoste… Fruit Ninja advertising… Hong Kong air… marketing with "Singlish" and more.Continue reading...

tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

tech champs

Apple Reports Record Earnings on Strong Holiday Sales

Posted by Shirley Brady on January 24, 2012 07:15 PM

The triumphant sub-headline on Apple's quarterly earnings report press release says it all: "Highest Quarterly Revenue and Earnings Ever All-Time Record iPhone, iPad and Mac Sales."

Its profits more than doubled, with record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, and it now boasts a whopping $97.6 billion in the bank — more than the market capitalization of all but 52 companies. “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

Covering the all-important holiday selling period through Dec. 31st, 2011, the company reported that international sales "accounted for 58 percent of the quarter’s revenue. The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter — beatimg the number of PC's that HP sold in the quarter, and a 111 percent unit increase over the year-ago quarter — xxx. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter."

The only flat note: Apple sold 15.4 million iPods in the quarter, "a 21 percent unit decline from the year-ago quarter" — as the Los Angeles Times commented, "which is not terrible, because Apple did not upgrade most of the iPods available last Christmas."Continue reading...

tech innovation

Apple Core: iPad’s Halo Shines Bright on New Products

Posted by Robert Truglia on July 20, 2011 01:30 PM

Apple’s new product releases demonstrate a seemingly unstoppable drive to dominate the computing industry.

This morning, the company launched a new operating system with OS X Lion, updated its MacBook Air and Mac Mini lines, and announced the integration of Intel's Thunderbolt I/O technology, the world's first. These announcements come in the wake of the iPad and iPhone’s success, evident in the new product’s design and functionality. Here’s a first look.Continue reading...


Product Placement Open Thread: Brandcameo's Product Replacement Quiz

Posted by Abe Sauer on November 12, 2010 06:00 PM

Product placement is a lot like advertising: it's all about recall. With that in mind, Brandcameo is introducing its latest feature, the Product Replacement Quiz. Can you name the products that appeared in all three of this week's selection of recent prominent film placements? Continue reading...

black friday

iFriday: Apple Will Not Be Dragged Into This Scrum

Posted by Abe Sauer on November 27, 2009 12:42 PM

Look what brand decided to grace Black Friday with its presence? Apple.

Oh to be a brand as strong as Apple with no need to drag down your image by joining the deep-discounting Black Friday tradition. This year, Apple's in-store discount offers include knocking $101 off $1,200 Macbook Pros, $41 off the $500 64G iPod Touch and $21 off the $230 Apple TV, amongst others. Are these great deals? No.

How do tech shoppers feel about this? Predictably:

This is the most sorry excuse for a Black Friday sale I've ever seen. At first I saw this as a missed opportunity on Apple's part. But now it seems more like a glaring slap in the face to anyone who ever thought about buying an Apple product today...

Apple products are available at big box retailers for less. For example, Target offered 32G iPod Touches for $30 less than Apple's online store.

As usual, this is a shrewd branding move on Apple's part. Those who are entry level Apple users will seek out the brands at big box discount prices. Brand-loyal Apple aficionados who shop at the Apple Store? The brand already knows they are hooked. Every dealer knows, only the first hit is free.

For all Black Friday Live! posts go to the Black Friday Live! tag.

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