Posted by Abe Sauer on December 16, 2014 05:31 PM
Details about the new Bond film Spectre continue to leak out. But we're not talking about the plot, but the product placement.
Before the Sony data leakbrought red faces to Sony Pictures execs, 007's film producers announced the film's car: a teardrop knife-blade DB10 from Aston Martin which was revealed at the new film's naming press event.
Now comes news of Bond's preferred booze brand in Spectre. And no, it's not Heineken. And yes, it will be shaken, not stirred.Continue reading...
Posted by Shirley Brady on June 19, 2014 08:52 AM
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Lego mixes bricks with clicks for Lego Fusion.
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Yo one-word messaging app, designed in eight hours, raises $1 million in funding.
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Posted by Abe Sauer on December 20, 2012 05:43 PM
With the debris settled after the latest James Bond success, it seems that all of the bellyaching about Heineken's role in the film was about nothing. Daniel Craig as Bond reclines and sips a green bottle here and there, the label never visible. Without the ruckus surrounding Heineken's tie-in, none would be the wiser. Indeed, without the ruckus, movie reviewing icon Roger Ebert never would have known what brand to mention when he called Bond a Heineken sell-out. But then the ruckus was the point. A $45 million point that backfired on Heineken.
Just one of the slaps in the face to Heineken from Skyfall's filmmakers came in the form of Macallan whisky, which is poured throughout the film by Bond villains and M alike. At one point, a bottle of "50-year old Macallan" (£1,400.00) is even identified Bond's "favorite drink." Macallan, by the way, paid nothing for the honor.Continue reading...
Posted by Abe Sauer on November 12, 2012 12:32 PM
Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
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Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...
Posted by Dale Buss on November 17, 2010 09:00 AM
Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.
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BP ignored warning signs in the Gulf of Mexico, according to new report.
Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...
Posted by Shirley Brady on November 1, 2010 02:57 PM
• China's new drink: Glengoyne, Glenfiddich, Macallan and other single-malt Scotch brands
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• Burberry's largest group of consumers in the UK? Chinese tourists on holiday
• Chanel brings "Culture Chanel" exhibition to Shanghai Museum of Contemporary Art
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• Prada's Car Shoe brand opens first store in Hong KongContinue reading...