Posted by Abe Sauer on December 20, 2012 05:43 PM
With the debris settled after the latest James Bond success, it seems that all of the bellyaching about Heineken's role in the film was about nothing. Daniel Craig as Bond reclines and sips a green bottle here and there, the label never visible. Without the ruckus surrounding Heineken's tie-in, none would be the wiser. Indeed, without the ruckus, movie reviewing icon Roger Ebert never would have known what brand to mention when he called Bond a Heineken sell-out. But then the ruckus was the point. A $45 million point that backfired on Heineken.
Just one of the slaps in the face to Heineken from Skyfall's filmmakers came in the form of Macallan whisky, which is poured throughout the film by Bond villains and M alike. At one point, a bottle of "50-year old Macallan" (£1,400.00) is even identified Bond's "favorite drink." Macallan, by the way, paid nothing for the honor.Continue reading...
Posted by Abe Sauer on November 12, 2012 12:32 PM
Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
AOL plays catch-up in mobile.
Buick is paying dividends for GM.
CNN said to be revamping its morning lineup.
DirecTV takes dispute with Fox to the web.
Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...
Posted by Dale Buss on November 17, 2010 09:00 AM
Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.
Adidas makes big China push.
Amazon launches Amazon Studios, a $2.7 million fund to develop movies.
Apple's Steve Jobs reveals private side in just-released photos.
BMW rejects sales incentives as profits trump volume in US.
Boeing and Airbus waver on reworking small jets.
BP ignored warning signs in the Gulf of Mexico, according to new report.
Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...
Posted by Shirley Brady on November 1, 2010 02:57 PM
• China's new drink: Glengoyne, Glenfiddich, Macallan and other single-malt Scotch brands
• Audi is bringing more models to China.
• Burberry's largest group of consumers in the UK? Chinese tourists on holiday
• Chanel brings "Culture Chanel" exhibition to Shanghai Museum of Contemporary Art
• Changan, a Chinese auto brand, unveils new logo
• Prada's Car Shoe brand opens first store in Hong KongContinue reading...