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Sony Casts Belvedere Vodka for James Bond Spectre Product Placement

Posted by Abe Sauer on December 16, 2014 05:31 PM

Details about the new Bond film Spectre continue to leak out. But we're not talking about the plot, but the product placement.

Before the Sony data leakbrought red faces to Sony Pictures execs, 007's film producers announced the film's car: a teardrop knife-blade DB10 from Aston Martin which was revealed at the new film's naming press event.

Now comes news of Bond's preferred booze brand in Spectre. And no, it's not Heineken. And yes, it will be shaken, not stirred.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM


Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.


AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...


How Skyfall Screwed Heineken While Rewarding Macallan

Posted by Abe Sauer on December 20, 2012 05:43 PM

With the debris settled after the latest James Bond success, it seems that all of the bellyaching about Heineken's role in the film was about nothing. Daniel Craig as Bond reclines and sips a green bottle here and there, the label never visible. Without the ruckus surrounding Heineken's tie-in, none would be the wiser. Indeed, without the ruckus, movie reviewing icon Roger Ebert never would have known what brand to mention when he called Bond a Heineken sell-out. But then the ruckus was the point. A $45 million point that backfired on Heineken.

Just one of the slaps in the face to Heineken from Skyfall's filmmakers came in the form of Macallan whisky, which is poured throughout the film by Bond villains and M alike. At one point, a bottle of "50-year old Macallan" (£1,400.00) is even identified Bond's "favorite drink." Macallan, by the way, paid nothing for the honor.Continue reading...


Skyfall Pushes Products Galore, Including a Return to Tobacco

Posted by Abe Sauer on November 12, 2012 12:32 PM

Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.

The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?

Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

brand news

In the News: Four Loko, Amazon, Google Fashion and more

Posted by Dale Buss on November 17, 2010 09:00 AM

In the News

Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.

Adidas makes big China push.

Amazon launches Amazon Studios, a $2.7 million fund to develop movies.

Apple's Steve Jobs reveals private side in just-released photos.

BMW rejects sales incentives as profits trump volume in US.

Boeing and Airbus waver on reworking small jets. 

BP ignored warning signs in the Gulf of Mexico, according to new report.

Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...

China Luxury Watch: Burberry, Chanel, Lafite, Prada + more

Posted by Shirley Brady on November 1, 2010 02:57 PM

• China's new drink: Glengoyne, Glenfiddich, Macallan and other single-malt Scotch brands

Audi is bringing more models to China.

Burberry's largest group of consumers in the UK? Chinese tourists on holiday

Chanel brings "Culture Chanel" exhibition to Shanghai Museum of Contemporary Art

Changan, a Chinese auto brand, unveils new logo

Prada's Car Shoe brand opens first store in Hong KongContinue reading...

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