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BMW, in a First, Shares Its Logo and Design Chops with Other Brands

Posted by Dale Buss on November 12, 2012 05:51 PM

First BMW opened its first retail store, in Paris, last spring. And now, the brand is spreading itself around the world with a new licensing strategy that, for the first time, takes its marques outside the dealer channel with new products.

Now bearing the BMW imprimatur and logos are a variety of new licensed product lines that bring the automaker to a new range of lifestyle brand partners, including Maclaren baby strollers (coming in January) with four-wheel suspension and "ergonomic removable seat liner," Aspex sunglasses with 360-degree pivotable hinges, Group III travel accessories included BMW-branded luggage, and Ball Watch watches.

"This is something they've never really done before, but BMW decided that this [program] could really help build impressions and engage the customer," Jeff Lotman, CEO and founder of Los Angeles-based Global Icons, the brand-licensing agency working with BMW, told brandchannel.Continue reading...


At the Movies: John Carter an Unintended Disaster Flick For Disney

Posted by Abe Sauer on March 9, 2012 06:33 PM

When it coms to the three major films opening this weekend and their potential for product placement, it's all about location, location, location.

Two of the films feature young professionals making their ways through the big city. The other begins in the mid-1800s and then moves to Mars. Which one do you think offers more onscreen opportunities?Continue reading...

brands under fire

Stroller Giant Maclaren Declares Bankruptcy. But Is It a Scam? [Updated]

Posted by Abe Sauer on March 1, 2012 01:29 PM

"Contributing Design Editor, The Wall Street Journal. Interior designer. Founder of NettoCollection, ex-Creative Director of Maclaren Nursery by David Netto."

So reads the Twitter bio of acclaimed designer David Netto, the end bit indicating the residual fallout from his bombshell tweet on Feb. 27 announcing that he had "resigned as creative director of maclaren nursery today and am disassociating myself from the company." The abrupt resignation as creative head of the British stroller brand's nursery division came three days after Maclaren US ever so quietly announced it was seeking Chapter 7 bankruptcy protection.

Yes, the more-affordable-than-a-Bugaboo stroller brand that also appealed to celeb parents such as Brad and Angie, that The New York Times once compared to swine flu as a "major health threat" for jamming New York's gentrified Brooklyn sidewalks, has quietly filed for Chapter 7 and apparently, forgive the pun, folding. What the hell happened that Netto forcibly ejected himself from the chic crib he had constructed for the British-owned Maclaren?Continue reading...

brand news

Headline Roundup: Big Box Holiday

Posted by Stephanie Startz on November 12, 2009 08:20 AM

To raise cash and pay down debt, Motorola looks to split into three companies. [NY Times]

Hewlett-Packard acquires computer network provider 3Com. [NY Times]

Ford's European auto sales rise 13% in October, a 12-year high. [WSJ

Marks & Spencer considers expanding across Europe once again. [Times of London]

Best Buy promises an "aggressive" rollout across Europe. [FT]

Combative host Lou Dobbs resigns from CNN. [NY Times]

Europe's big four supermarkets predict a "feisty" holiday season. [FT]

Disney streamlines marketing, sells films simultaneously across multiple platforms. [WSJ]

(More headlines: Gap, JC Penney, Target, Nikon campaigns.)Continue reading...

brand trainwrecks

Maclaren Recalls Strollers, Does Not Recall Existence Of Internet

Posted by Abe Sauer on November 11, 2009 05:55 PM

After Maclaren recalled a million of its strollers, even the New York Times apparently couldn't resist getting in on the schadenfreude reserved for brand perceived as a favorite of  "yuppie" parents:

"In Park Slope, the Brooklyn neighborhood that probably has the highest stroller-per-capita ratio in New York City, baby buggies are known to create traffic jams on the picturesque sidewalks, often turning cramped cafes into veritable obstacle courses. And behind each of Park Slope’s strollers, the stereotype goes, is a neurotic parent, prone to worry."

The voluntary recall, initiated for "fingertip amputation and laceration hazard to the child," seems to be rolling forward without a glitch, though an early flood of traffic took down the company's recall site. A spokesperson called this unexpected, which demonstrates Maclaren maybe doesn't understand its demographic. But anyway, the recall is for the United States only, which... uh oh:

"Maclaren said it would not do the same in the UK because there was less concern in this country where Trading Standards recorded just one case."Continue reading...

brand news

Headline Roundup: Thumbs Down

Posted by Stephanie Startz on November 10, 2009 08:10 AM

Cadbury rejects Kraft bid. [WaPo]

European antitrust authorities object to Sun-Oracle merger. [WSJ]

Lehman's creditors claim Barclays underpaid $5 billion in Lehman deal. [NY Times]

Google and partners ask for an extension in book case settlement review. [NY Times]

Moving toward mobile phone advertising, Google buys AdMob for $750 million. [NY Times]

Pfizer broke the law promoting drugs for off label usage. [Bloomberg]

Sony to release "Cloudy..." on-demand on Sony Bravia Internet-enabled TV's and Blu-ray, not DVD. [NY Times]

(More headlines: Talbots, Burberry online, MacLaren stroller recall.)Continue reading...

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