Interbrand IQ: The Best Asian Brands Issue

rss

customer relationship management

U.K., U.S. Retailers Woo Customers At The Last Minute

Posted by Sara Zucker on December 7, 2009 03:44 PM

There are only two and a half weeks until Christmas and with lower than predicted pre-holiday sales, struggling retailers are looking for any way to rein in customers.

On Monday, the UK-based grocery store Tesco dispersed £67m worth of vouchers. The move -- which marks the first time in the Clubcard's 15-year existence that the chain has sent out points early rather than quarterly -- gives customers double the normal amount of points on their shopping. The strategy signals just how fierce the drive is for shoppers’ loyalty in this sluggish economic climate.Continue reading...

ho-ho-holidays

Was Black Friday A Success? Survey Says: Not For Luxury Brands

Posted by Sara Zucker on December 4, 2009 11:56 AM

Consumers are wondering just how much damage was done during last week's Black Friday, but it's important to put all that shopping into perspective.

Retailers and luxury brands hoped shoppers would feel more comfortable in stores this season, as business seemed to be poised to pick up. But though Macy's and Saks have reported improvement, new statistics suggest that more is needed to show that this recession can be beat. November's luxury sales declined 7.3%, their first drop since August after gains in September and October, according to MasterCard Advisors SpendingPulse.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein