brand news
Posted by Dale Buss on May 21, 2013 09:22 AM

Apple accused of avoiding billions in overseas taxes.
Hershey launches new brand to get piece of China market.
Foxconn confirms employee deaths.
Best Buy swings to a loss on lower revenues.
Burberry is lifted by China performance.
Chevrolet joins Mad Men buzz on Twitter.
Chris-Craft rebuilds boat maker after recession.
Flowers Foods predicts "record year" after acquisition of Hostess brands.
Giorgio Armani profit is boosted by Asia.
GrubHub and Seamless merge their food ordering services.Continue reading...
More about: Brand News, Apple, Hershey, Foxconn, Best Buy, Bloomberg, Burberry, Chevrolet, Chili's, Chris-Craft, Dish Network, Dreamliner, Flowers Foods, Giorgio Armani, GrubHub, Hollister Co., Home Depot, Hostess, JPMorgan, Louis Vuitton, Mad Men, Markit, Pinterest, Seamless, SoftBank, Sprint Nextel, T.G.I. Friday's, Thomson Reuters, Toyota, Tumbler, Twitter, Tumblr, United Continental, Whirlpool, Yahoo
branded entertainment
Posted by Abe Sauer on April 30, 2013 11:26 AM

How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"
The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.
For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.
The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...
More about: Jaguar, Jaguar F-Type, Desire, Lana Del Ray, Branded Content, Branded Entertainment, Mountain Dew, PepsiCo, Disney, Dove, HTC, BMW, The Hire, Chevrolet, Magnum, Zac Posen, Mad Men, AMC,
retail watch
Posted by Mark J. Miller on April 19, 2013 03:46 PM

Gap has had rough times in recent years, with hundreds of store closures and executive swaps. But the clothing company is hedging a unique plan that it hopes will help it continue growing market share worldwide under the helm of its new, more focused Creative Director Rebekka Bay.
Glenn Murphy, the company’s chairman and CEO, rolled out the blueprint Thursday, noting that the brand aims to franchise Old Navy locations internationally, add Old Navy and Banana Republic stores to the brand’s presence in China and have a stronger push across all channels for all of its brands, including Athleta, Piperlime and Intermix, Mediapost reports.
"We see [the opportunity for global growth] particularly in some countries where in our category, you're talking about double-digit growth just to keep up with the market," an exec said during the call, according to Fool.com, which named China, Indonesia, Vietnam and Cambodia as a few of the countries in question. Old Navy is expected to be the first of the Gap brands that goes into Asian markets that it hasn’t entered just yet. Up to 85 stores are expected to be opened before year’s end and 10 of those will be outlets.Continue reading...
More about: Retail, Gap, Banana Republic, Old Navy, E-Commerce, Digital, AMC, Mad Men, China, Brazil, Japan, Franchise
brand news
Posted by Dale Buss on April 12, 2013 09:02 AM

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.
Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.
Apple agrees to settle suit on iPhone and iPad warranties.
Argos plans digital "store of the future" to fight Amazon.
Bibigo Korean food brand partners with Psy.
Bitcoin finds Winklevoss twins rise in digital money as crash continues.
BlackBerry looks to apps and China for growth.
Burger King CEO leaves to take top job at H.J. Heinz.
Douwe Egberts goes to JAB for $9.8 billion.
Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...
More about: Brand News, Amazon, Apple, Argos, Bibigo, Bitcoin, BlackBerry, Burger King, Douwe Egberts, Eli Lilly, F1, Facebook, Ford, Foursquare, Fox, FWD.us, GM, Gillette, H&M, H.J. Heinz, HP, Hudson's Bay, IBM, iPad, iPhone, JAB, JCPenney, J.P. Morgan, KFC, Koss, KPMG, Macy's, Mad Men, Martha Stewart, McLaren, Microsoft, Opel, P&G, Psy, Restoration Hardware, Rite-Aid, Ruby Tuesday, Samsung, Sony, T-Mobile, Tokidoki, Under Armour, Uniqlo
brand news
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
More about: Brand News, Al Jazeera, Amazon, AMC, Android, Apple, Arrested Development, Babies 'R' Us, Babybel, Best Buy, BlackBerry, BMW, Boeing, BP, Business Insider, California Lottery, Cartoon Network, CNN, Comcast, Disney, Domino's, Facebook, GM, Google, H&M, HP, Heineken, HMV, HTC, J&J, KFC, Laughing Cow, Macy's, Mad Men, Mazda, Mini Babybel, Nationwide, NBC, Netflix, Novo Nordisk, Pfizer, Samsung, T-Mobile, Taco Bell, TD, The Tonight Show, Timex, Toys 'R' Us, UConn, Universal Music, University of Connecticut, Versace, Walmart, Williams-Sonoma, Wrestlemania, WWE, YouTube, Yum! Brands, Zara, Jeff Bezos, Henry Blodget, Peter Chernin, Stephen Colbert, Heidi Klum, Jay Leno, Snooki, Nicole Polizzi, Jon Stewart, Ali Velshi
brand news
Posted by Dale Buss on March 5, 2013 09:01 AM

Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
More about: Brand News, AARP, Ally Financial, Amazon, American Suzuki, Apple, Baileys, Best Buy, Boeing, Campari, Cartier, Dreamliner, ESPN, Estee Lauder, FAA, Facebook, Geneva Auto Show, Google, Groupon, Heinz, History, HSBC, IKEA, JCPenney, Jaguar Land Rover, Mad Men, Marriott, Martha Stewart, Monster Beverage, Nissan, Nordic Hospitality, Keith Olbermann, Opel, Paramount, Red Bull, Shell, Syfy, Tata, Tata Motors, Time Warner, Viacom, Virgin, Dick Vitale, Wendy's, The Guardian
brandcameo
Posted by Abe Sauer on February 21, 2013 12:28 PM

To paraphrase Don Draper: At last, a beautiful product placement Jaguar can truly own.
And own it they do when it comes to the latest music video for Lana Del Rey's new track "Burning Desire."
"I drive fast / Wind in my hair / I push you to the limits / Cause I just don't care," sings Del Rey. With her on a dark lonely stage and a Jaguar F-type on a sunny lonely highway, the video might be something Don Draper and team would have cooked up themselves.
It's been nearly a year since Jaguar was ambushed with its unflattering product placement on Mad Men, where Jaguar was party to prostitution and a failed suicide attempt. Jag's appearance in Del Rey's "Burning Desire" video is the latest step on the march to the upcoming debut of the branded film, "Desire," which the luxury automaker is commissioning from director Ridley Scott's production company.
Everything old is new again as auto companies from Mercedes to Dodge are embracing the exploding auto-branded content format... again. Continue reading...
More about: Automotive, Brandcameo, Branded Entertainment, Luxury, Jaguar, Branded Content, BMW, Chevrolet, Dodge, Ford, Kia, Mercedes-Benz, Toyota, Mad Men, Lana Del Rey, Tom Hanks, Clive Owen, Ridley Scott
brand news
Posted by Dale Buss on October 22, 2012 09:00 AM

Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
More about: Brand News, AIG, American Idol, Ancestry.com, Apple, Lance Armstrong, BP, Banana Republic, Caterpillar, Citi, Citicorp, Disney, Dollar Thrifty, eBay, Electrolux, FedEx, Good Earth Tea, Heinz, Hertz, Honda, Ikea, iPad, Kraft, Kraft Foods, McDonald's, Macy's, Mad Men, Marilyn Monroe, Microsoft, NBA, NBC, Nissan, Philips, Prabal Gurung, Rosneft, Target, Toys R Us, Twitter, Virgin, Volkswagen, VW, Weather Channel