Posted by Barry Silverstein on September 25, 2009 05:23 PM
Shelter cats and dogs have a branding problem. Can loathing for financial arch-villain Bernard Madoff help fix it?
While animal welfare organizations and pet products manufacturers promote shelter adoption, sad images of animals in cages depict shelters as holding areas for undesirable pets. Not exactly the best branding strategy.
To dispel this depressing public image, a new campaign called The Shelter Pet Project aims to rebrand shelters by giving shelter animals a voice—a human voice.Continue reading...