2014 Brandcameo Product Placement Awards

retail watch

American Giant Plants a Flag for Made in America Menswear

Posted by Barry Silverstein on February 2, 2012 11:31 AM

Politicians and business people have been trumpeting the need to get U.S. factories working again. Consumers acknowledge the reality that much of what used to be made in America has gone to factories elsewhere, but there seems to be a growing interest in brands that pursue the effort to keep making goods in the USA.

Even luxury brands such as Joseph Abboud, Brooks Brothers and Tiffany have joined the chorus in light of the fact that a number of surveys suggest that a majority of wealthy American consumers prefer buying American-made brands. Now Bayard Winthrop, a consumer goods and retail merchandising veteran, wants to capitalize on patriotic fervor.Continue reading...

e-commerce

Made in USA Movement Thrives Online

Posted by Barry Silverstein on March 3, 2011 11:00 AM

Consider MadeInUSAForever.com a backlash to the products sold in the U.S. that are made outside the country. Virtually all of the clothing and shoes purchased in the U.S., for example, are manufactured elsewhere.

While there are other services that capitalize on the concept, such as the Made In USA! search engine, the Still Made in USA product directory, and the American Made Products Directory website, MadeInUSAForever.com claims to be the largest single e-commerce website devoted to selling American-made products.

Todd Lipscomb started the website with his own money after leaving a successful career working for Western Digital in Asia. While there, he saw firsthand the conditions under which products were being manufactured in Asia, and he became concerned about environmental and safety issues.

He was convinced that products manufactured in the United States were not just produced under better conditions, but of higher quality — and a business was born.Continue reading...

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