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Lanmarq Highlights Present—and Future—of Branding in Latin America and Iberia

Posted by brandchannel on November 19, 2014 11:58 AM

Today, brandchannel parent company Interbrand announced the release of Lanmarq, a book focusing on the most influential brands in Latin America & Iberia. Written by Gonzalo Brujó, Chairman of Interbrand Latin America and Iberia, it includes a prologue from John Wren, President and CEO of Omnicom Group, as well as a closing chapter by Jez Frampton, Global CEO of Interbrand. 

“Never before has a book captured the brand dynamism of both the Latin American & Iberian markets,” said Frampton. “It presents a fascinating overview of Latin American and Iberian brands, while also forecasting the brands that are poised to lead well into the future.”

The book’s title is a combination of “Latin American Networks” and “marq”—an adaptation of "marca," the Spanish word for brand. It also evoques the English word “landmark” in a nod to those Latin American and Iberian brands that are constantly innovating and reshaping the brand landscape in their respective regions for the better.Continue reading...


Candidate Cities for 2020 Olympics Boost Final Presentations with Proposed Logos

Posted by Mark J. Miller on July 17, 2013 01:54 PM

After battling for years, Istanbul, Madrid and Tokyo are in the final stretch of presenting themselves as the potential host city for the 2020 Summer Olympics. The cities must prove they have the ability to handle the influx in tourism, security and atleticism that the games demand.

With the final vote set for September 7, representatives from the three cities were in Lausanne, Switzerland to sway members of the International Olympic Committee. Each city presented their proposed official logos for the Games while making their final arguments.Continue reading...

design watch

Madrid’s 2020 Olympics Bid Logo Dealt a Design Blow

Posted by Mark J. Miller on February 1, 2012 12:13 PM

While the best of the world’s amateur archers, hammer throwers, and synchronized divers (among plenty of others) are getting ready for this summer’s Olympic Games in London, others are busy working toward future Olympic dreams.

Sochi, Russia, is readying itself for the Winter Games in 2014, while the organizers in Rio are likely paying pretty close attention to the London 2012 organizers' Dow Chemical sponsorship uproar as it figures out how it will handle things four years down the line when it hosts the 2016 Summer Games. And for those of you keeping score at home, there are now only 2,200 days to go before the 2018 Winter Games in Pyeongchang, South Korea.

As for where the globe’s athletic elite will be headed in 2020, a decision won’t be made till September of 2013, but six cities have submitted bids to the International Olympic Committee: Tokyo; Rome; Istanbul; Madrid; Doha, Qatar; and Baku, Azerbaijan. The good folks of Madrid, though, have already experienced a sight misstep.Continue reading...

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Highlighting the Present—and Future—of Branding in Latin America and Iberia