chew on this

Don't Expect Mayor Bloomberg to Cut the Ribbon on Fatburger's NYC Debut

Posted by Mark J. Miller on December 10, 2012 01:17 PM

New York City Mayor Michael Bloomberg has been trying to get his citizens to live healthier lives (and consume less soda) so he’s probably not overly pleased about a new fast food branding heading to the Big Apple: the 60-year-old California-based Fatburger chain.

NYC already has 627 burger places, the New York Daily News reports, but Fatburger’s owners think they’ve got something special enough to separate them from the Shake Shacks, SmashBurgers, Five Guys, Steak 'n Shakes, and other burger-meisters.

Fatburger makes its sandwiches to order and serves up five different sizes, from a 2.5 ounce small to a monstrous, three-patty 24-ounce XXXL that’ll cost you about 2,000 calories (and more if you add on bacon, chili, and guacamole). Gothamist also notes that the “onion rings are ‘made from real onions’ and the shakes are hand-scooped.

So don’t expect Bloomberg to show up for the ribbon-cutting when Fatburger lands in Manhattan in the spring. Fatburger plans to open 10 lcoations across NYC in partnership with The Riese Organization, which operates more than 75 restaurants in NYC, including franchises for KFC, Pizza Hut, and TGIFridays.Continue reading...

sporting brands

It's Magic: Dodgers Play (Base)Ball with New (Basket)Ball Owner

Posted by Barry Silverstein on March 28, 2012 01:03 PM

The Los Angeles Dodgers brand has seen better days. Last April, a controversy exploded over the team's ownership. Not since the legendary baseball team picked up and left its beloved Brooklyn fans in the dust had the Dodgers been so battered by bad press.

It seems then-owner Frank McCourt had run afoul of Major League Baseball (MLB), who was questioning McCourt's management of the team and its finances. In fact, McCourt had a very public dispute with his wife Jamie, whom he fired in 2009 as CEO of the Dodgers. A week later, Jamie filed for divorce. A California court told the McCourts they would have to work out their Dodger dealings outside of divorce court. The whole mess went into extra innings when it was later learned that the IRS was investigating the odd couple for money they took from the team without paying taxes.

Through it all, Frank McCourt remained a Dodger stalwart. On April 27, 2011, he proclaimed, "I took my life savings and invested it into the Los Angeles Dodgers. No one handed me the Dodgers and no one is going to take it away. I'm not going anywhere." A nice sentiment, perhaps, but it didn't stop the team from entering bankruptcy in June. The MLB promptly put a monitor in place to keep a watchful eye on the Dodgers, which McCourt claimed was tantamount to a "hostile takeover."

Well, Frank, as the umpire famously screams, "Yer OUT!" On April 27, 2012, exactly a year after his infamous "I'm not going anywhere" speech, McCourt agreed to sell the Los Angeles Dodgers for $2.15 billion to another ball player, none other than LA Lakers basketball superstar Magic Johnson, heading his own team of buyers. In addition to Magic Johnson, the Dodgers' new owners will include financial services firm Guggenheim Partners, Peter Guber, head of film company Mandalay Entertainment, and Stan Kasten, former president of the Atlanta Braves and Washington Nationals. A judge needs to approve the deal, but if it goes through, the Dodgers will be sold for more money than any other professional sports team.Continue reading...

brand news

In the News: JetBlue, Dodgers, Foxconn, more

Posted by Dale Buss on March 28, 2012 09:00 AM

Vows review after captain goes berserk in mid-air (and a New York Post punning cover).

Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.

Foxconn banks on Apple future with Sharp investment. And in other news:

Airbus faces more woes as A380s abandon flights.

BATS chairman plans to give up post.

Bank of America turns focus to overseas markets.

Budweiser snags naming rights at Texas Rangers' center field.

EBay targets growth in India.

Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.

GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...

that's entertainment

Comcast Kicks Off Celeb-Backed Minority-Owned Networks, But Will Anyone Watch?

Posted by Sheila Shayon on March 9, 2012 05:46 PM

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...

brand news

In the News: Amazon, EMI, McQueen and more

Posted by Dale Buss on February 21, 2012 09:00 AM

In the News

Amazon's brand value soars 32% in Interbrand's 2012 Best Retail Brands report.

Apple's iPad challenger Proview is open to a settlement as Apple extends checks on Chinese suppliers. Apple also signed China Telecom as second iPhone seller.

Cabela's expands and rolls out smaller-store format.

Coca-Cola sponsors teen parties in Tanzania.

FedEx may be eyeing TNT Express.

Ford signals moderate growth and expansion in China.

Gap teams with fashion bloggers for Be Bright global launch.Continue reading...

Obama, Magic, Decker, Coke, Miller, Lopez, Worthy and a Hoops Game at Sea

Posted by Dale Buss on November 11, 2011 01:14 PM

Only in America, as they say. Or in this case, on an American ship -- a big one, the aircraft carrier USS Carl Vinson, to be exact.

The ultimate in cross-promotional sports events will unfold this evening as the NCAA takes a cue from the NFL and makes a much bigger deal out of its "opening day" than has been its previous custom. In a 7 p.m. game on ESPN that will pit Michigan State versus No. 1-ranked North Carolina on the custom-made court, there also will be lots of other key tilts and branding opportunities: Former Spartan Magic Johnson vs. former Tar Heel James Worthy. Coaches Izzo vs. Williams. Sponsors Coke Zero vs. Miller High Life. Obama vs. Osama. And Brooklyn Decker vs. -- well, there might not be a match.

The NCAA is really good at ginning up Americans' enthusiasm for basketball in the spring, with March Madness and all. But this represents the college game's biggest attempt yet to turn up the marketing booster rockets beneath a part of the hoops season that typically is pretty limp.Continue reading...

cause celeb

Elizabeth Taylor's Legacy: Opening Minds and Wallets to Fight AIDS

Posted by Shirley Brady on March 23, 2011 01:00 PM

She will be remembered for her remarkable film career, her headline-making love life and many marriages, her friendship with Michael Jackson, even her White Diamonds perfume — 20 years on the market, and still the best-selling celebrity-created perfume in the world.

But the lasting legacy of Dame Elizabeth Taylor, who died today at the age of 79, may very well be her post-acting career: a quarter-century of opening minds (and wallets) to help AIDS research and those living with HIV.Continue reading...

celebrity brandmatch

Dove's Unlikely Pitchman: Magic Johnson

Posted by Abe Sauer on March 21, 2011 10:00 AM

On November 7, 1991 five-time NBA champion and three-time league MVP Irving "Magic" Johnson announced his immediate retirement from the Los Angeles Lakers and pro basketball. Johnson further said that he had tested positive for HIV.

The announcement shocked America, and Johnson became the public face of HIV, challenging Americans who had until then seen (and celebrated) the illness as afflicting only the gay community to come to terms with one its most celebrated athletes being HIV-positive.

So, not a soul would have believed anyone who had said at the time, "In 20 years, Magic Johnson will be the spokesperson for a major brand's line of men's hygiene products." But that's just what happened. During the NCAA tournament, Dove introduced its new campaign — "Journey to Comfort with Magic Johnson."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia