2014 Brandcameo Product Placement Awards

china

The Week in China: Chatting with the CEO of 'China's Foursquare,' China's Insatiable Auto Market and more

Posted by Abe Sauer on July 12, 2013 01:47 PM

At top: Ok, it's not China but it is great. Japan's Prime Minister Shinzo Abe's political party woos support by launching "a smartphone app called Abe Pyon, which roughly translates as Jumping Abe."

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: An interview with "China's Foursquare" Jiepang about "Jiepang 5.0"… Lacing auto sales add-ons… banned lingerie ads… Bruce Lee for scotch… Foxconn for "iPhone 6"… McDonald's gives away Kleenex… Asiana post-crash PR… Australia's "Chinese theme park"… Xiaomi leaks… China spoofs Jay-Z again... and more.Continue reading...

china

The Week in China: Transportation PSAs, Luxury Watch Auctions, Gum for Menopause and more

Posted by Abe Sauer on July 5, 2013 12:22 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China is the world's new auto culture lover… brand flagships go big or go home… the "diaosi" dollar… Sony localizes… Oreo dates around… Jeep recall isn't what you think… taxing e-commerce… Lin Chi Ling for ice cream… Hennessy's new chateau… iWatch trademark troubles… Siri in court… and more.Continue reading...

branded entertainment

Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

Posted by Abe Sauer on April 30, 2013 11:26 AM

How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"

The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.

For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.

The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...

brand strategy

Unilever Cleans Up in Emerging Economies While West Weighs It Down

Posted by Dale Buss on January 23, 2013 05:45 PM

Unilever's recent sale of its Skippy peanut butter brand in North America was just one indication of how slow-growing food businesses have begun to weigh down the global CPG giant.

Today's earnings report underscored that difficulty for Unilever: Fourth-quarter sales of Ben & Jerry's, Knorr soups and other Unilever food brands rose only 1.3 percent as consumers in debt-laden U.S. and Western Europe markets continue to pare back their supermarket purchases.

On the other hand, Unilever's business in Asia, Africa and Latin America demonstrated enough strength that the company was able to report an overall 5.4 percent rise in net profit for the period. In those markets, its revenues accelerated in home and personal-care items such as surface cleaners, soap and deodorant.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

branded entertainment

Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment

Posted by Dale Buss on April 4, 2012 01:01 PM

Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did.

But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride.

The six-week Escape Routes series, which debuted on March 31st, is the latest way for Ford to push the envelope with new-era marketing formats, where it has demonstrated industry leadership.

And while the first installment was hardly Emmy-worthy appointment viewing, Ford executives tell brandchannel they're pleased with the social TV meets branded entertainment experiment.Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

sustainability

Tesco, Unilever Make Rainforest Pledges

Posted by Dale Buss on February 23, 2012 05:05 PM

Tesco is still committed to its Greener Living sustainability commitment — "helping our customers make greener choices" — despite having just scrapped its pledge to add carbon-footprint labels to thousands of its products and reduce its own carbon footprint. The retailer has announced a new green partnership to raise millions of pounds to protect vulnerable rainforests and associated communities around the world.

At the same time, Unilever enhanced its "ambitious" (as the Guardian puts it) long-term sustainability commitment with the news that it plans to make its Magnum brand the world's first ice cream to source 100 percent of its global cocoa supply from sustainable sources, by 2015.Continue reading...

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