sustainability

Unilever, Kimberly-Clark Test Environment-Saving Innovations

Posted by Sheila Shayon on August 26, 2014 02:24 PM

Global CPG brand Unilever, the world’s largest producer of ice cream, is rolling out solar freezers in New York’s Central Park to keep Popsicles, Good Humor or Magnum-brand bars ice cold while not putting strain on the environment. 

The freezers are part of the company’s Sustainable Living Plan and delivers on the commitment to reduce greenhouse emissions from refrigeration. It’s a strategic move for Unilever that already relies on more than two million POS freezers to reach consumers and may become the first commercially-viable solar freezer in the category.

The company committed to buying 850,000 freezers between 2010 and 2015, but has already exceeded that goal and purchased over 1 million freezers to date. The freezers, made using recycled materials, reduce energy consumption to less than 0.5 kWh per day— equivalent to running a television for about 3 hours. This in turn reduces the load on national power grids and eliminates the need for producing large quantities of dry ice.Continue reading...

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

brand news

Brand News: Moshi Monsters Network, Apple Gears Up for iWatch and more

Posted by Shirley Brady on July 4, 2014 10:48 AM

TOP STORIES

BBC veteran family entertainer Rolf Harris jailed for sexually abusing minors as News Corp. sees former News of the World editor sentenced in phone hacking trial.

Apple poaches Tag Heuer sales exec ahead of iWatch launch.

Moshi Monsters launches walled garden social network for kids called Popjam.

YouTube does U-turn over blocking independent music labels.

US privacy watchdog files FTC complaint over Facebook psychological research.

MORE BRAND NEWS:

Amazon gets caught up in EU tax crackdown.

Berkeley, CA, readies America’s first soda tax

Bitcoin faces backlash as EU tells banks to steer clear.

Bonobos lands $55 million in backing to open brick and mortar stores.

Canada’s CRTC receives deluge of complaints following anti-spam law.Continue reading...

brand news

Brand News: Sprint and T-Mobile, Amazon Phone, Alibaba IPO and more

Posted by Shirley Brady on June 5, 2014 07:55 AM

TOP 5 STORIES

Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.

Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.

Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.

BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.

NFL scraps Super Bowl Roman numerals for 50th anniversary year.

MORE BRAND NEWS

Adobe research finds online video consumption is soaring.

AT&T aims to prevent credit card fraud with geolocation tech.

Expedia wants consumers to "regrette rien" in Paris.

GM will release report on three-month internal inquiry today.

Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...

china

The Week in China: Chatting with the CEO of 'China's Foursquare,' China's Insatiable Auto Market and more

Posted by Abe Sauer on July 12, 2013 01:47 PM

At top: Ok, it's not China but it is great. Japan's Prime Minister Shinzo Abe's political party woos support by launching "a smartphone app called Abe Pyon, which roughly translates as Jumping Abe."

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: An interview with "China's Foursquare" Jiepang about "Jiepang 5.0"… Lacing auto sales add-ons… banned lingerie ads… Bruce Lee for scotch… Foxconn for "iPhone 6"… McDonald's gives away Kleenex… Asiana post-crash PR… Australia's "Chinese theme park"… Xiaomi leaks… China spoofs Jay-Z again... and more.Continue reading...

china

The Week in China: Transportation PSAs, Luxury Watch Auctions, Gum for Menopause and more

Posted by Abe Sauer on July 5, 2013 12:22 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China is the world's new auto culture lover… brand flagships go big or go home… the "diaosi" dollar… Sony localizes… Oreo dates around… Jeep recall isn't what you think… taxing e-commerce… Lin Chi Ling for ice cream… Hennessy's new chateau… iWatch trademark troubles… Siri in court… and more.Continue reading...

branded entertainment

Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

Posted by Abe Sauer on April 30, 2013 11:26 AM

How appropriate is it that Jaguar has finally released its much anticipated branded short film Desire at the very same time that a fictional Jag representative on the hit show Mad Men is arguing for foregoing a "national ad campaign in favor of hard driving sales ads at the local dealer level?"

The Desire film is absolutely a national brand-making campaign and by no means a "hard driving" sales push of any kind. It is not meant, in the Mad Men dealer's words, "to move metal." It's too bad then that Jaguar's real-life branded film is so poorly targeted since Mad Men set the brand up with such a meatball opportunity.

For months, the auto-watching world has wondered about the Jaguar mini-film. When the music video tie-in from Jaguar music partner Lana Del Rey was released on Valentine's Day, it sucked up attention. The video has since logged over 300,000 views.

The full, quarter-hour mini movie is now here and it's hard to argue that Jaguar's Desire isn't a rather naked attempt to recreate the themes of BMW's decade-old iconic branded film series The Hire.Continue reading...

brand strategy

Unilever Cleans Up in Emerging Economies While West Weighs It Down

Posted by Dale Buss on January 23, 2013 05:45 PM

Unilever's recent sale of its Skippy peanut butter brand in North America was just one indication of how slow-growing food businesses have begun to weigh down the global CPG giant.

Today's earnings report underscored that difficulty for Unilever: Fourth-quarter sales of Ben & Jerry's, Knorr soups and other Unilever food brands rose only 1.3 percent as consumers in debt-laden U.S. and Western Europe markets continue to pare back their supermarket purchases.

On the other hand, Unilever's business in Asia, Africa and Latin America demonstrated enough strength that the company was able to report an overall 5.4 percent rise in net profit for the period. In those markets, its revenues accelerated in home and personal-care items such as surface cleaners, soap and deodorant.Continue reading...

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