Posted by Shirley Brady on January 9, 2011 10:30 PM
CoverGirl's newest brand ambassador, Taylor Swift, joins Queen Latifah and Ellen DeGeneres to help launch MyCoverGirl, the brand's new year-long Facebook promotion, in a spot that debuted Friday. Fans who 'like' the brand on Facebook will be entered in a draw for a chance to dance on The Ellen DeGeneres Show.
Additional prizes throughout the year include free samples and a chance to meet the other celeb spokesmodels (including the not-shown Drew Barrymore). The brand is donating $1 to Make-A-Wish Foundation for the first 50,000 fans who participate.
Swift's first CoverGirl commercials, touting the P&G-owned brand's first luxury line — NatureLuxe, which launches this month — also highlight the new FB promotion.Continue reading...
Posted by Shirley Brady on December 24, 2010 01:00 PM
Macy's New York created the concept of Christmas windows. This year, they relate to the classic Christmas "Yes, Virginia" tale, tying into the animated TV retelling of the story that the retail brand sponsored on CBS on December 17th.
Macy's stores have been collecting letters to Santa this season, and donating a dollar to the Make-a-Wish foundation for every "Dear Santa" letter received.Continue reading...