Fortune Brands Ditches Name for a Shot of Beam

Posted by Mark J. Miller on October 4, 2011 05:01 PM

They say to never mix business with pleasure but it’s been working for the folks at Jim Beam since 1795.

It’s been working so well, in fact, that Fortune Brands ditched its non-liquor-related businesses and changed its name to Beam Inc. on Tuesday, when it began trading under its new moniker on the New York Stock Exchange.

Kentucky Gov. Steve Beshear and Beam president and CEO Matt Shattock celebrated the change Monday in the Bluegrass State, where the company will build “the company’s global research and development center,” according to the Louisville Courier-Journal.

Shattock also “unveiled a new logo for the company," whose execs will ring the closing bell at the New York Stock Exchange on Friday to celebrate its new public identity.Continue reading...

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