Posted by Mark J. Miller on June 7, 2013 06:14 PM
Constellation Closing Deal to Buy Corona
Now that AB InBev is the proud owner of Mexico’s Grupo Modelo (thanks to a $20.1 billion changing of hands), Constellation Brands is getting to add InBev’s US distribution rights for Corona and other Mexican beers for $5.3 billion, the Wall Street Journal reports.
The transaction, set to close Friday, will make Constellation America’s third-largest beer supplier. With this purchase, “company revenue will double to more than $5 billion, half of it flowing from beer,” the Journal notes.
While mainstream domestic beers like Budweiser and Miller are struggling, imports are doing well, particularly those from Mexico. Five of the top 10 imports came from Mexico last year.Continue reading...
Posted by Mark J. Miller on May 31, 2013 05:35 PM
MillerCoors Apologizes to Puerto Rican Community Over Beer Can Graphics
The National Puerto Rican Day Parade isn’t until June 9 in New York City, but there is already a lot of emotion in the air. Unfortunatley for the folks at Coors Light, which is a sponsor of the event, it isn’t all good.
Many in the Puerto Rican community were incensed that Coors Light placed what appeared to be the Puerto Rican flag on beer cans commemorating the event. The outrage has inspired MillerCoors to apologize and pull further cans from being sold. “We apologize if the graphics on our promotional packaging inadvertently offended you or any other members of the Puerto Rican community,” Nehl Horton, a spokesman for MillerCoors, wrote in a letter to the Boricuas group, according to The New York Times.
MillerCoors has sponsored the event for seven years, but not without incident. Two years ago, MillerCoors had to discontinue its Puerto Rican Day ad campaign that used the word “emborícuate,” which means “make yourself Puerto Rican.” But the play on words in the ad was on “emborráchate,” which means “get drunk.” Not a smooth move.Continue reading...
Posted by Mark J. Miller on May 3, 2013 05:40 PM
Boston Beer Takes a Big Hit
America’s drinkers are putting down their Sam Adams. Its brewer, Boston Beer Co., which has gotten a bit of press recently for putting in a trademark request for Boston Strong 26.2 Brew in the wake of the bombings at the Boston Marathon, announced its quarterly earnings Wednesday and they were not good. The company earned 51 cents per share in this year’s first quarter, “down almost 9 percent from a year earlier and well below the 62 cents a share expected by analysts,” CNN reports.
That news sent shares of the country’s top craft brewer down almost 11 percent Thursday. Their spot at the top of the heap is hurting them, the company said, as consumers are turning their tongues to other smaller craft brews that are on their way up.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
brands under fire
Posted by Mark J. Miller on February 27, 2013 01:41 PM
Budweiser may want its consumers to turn to their brethren and say, “This Bud’s for you,” but there is a growing number of its flock that is increasingly upset with the brand.
Several new class-action suits against Anheuser-Busch filed in California, Pennsylvania and New Jersey claim that the brewer has been watering down 10 of its products, including Budweiser, Michelob and Hurricane High Gravity Lager in order to boost its own profits, NBC News reports. The word is that a few former employees have shared with others that the company waters down some of its brands “just before bottling and cuts the stated alcohol content by 3 percent to 8 percent.” Similar suits are planned for Colorado and Ohio. Continue reading...
brand and bottle
Posted by Dale Buss on February 18, 2013 03:01 PM
Maker's Mark hopes it has managed to avoid a New Coke-style disaster by reversing its widely-scorned decision (which was revealed in a Bloomberg Businessweek article) to dilute its iconic bourbon with water. Just days after his initial decision to cut the proof of Maker's Mark from 90 to 84, CEO Bill Samuels Jr. realized the error of his ways, turned tail and just hoped that the brand hadn't sustained any permanent damage.
On Sunday, Feb. 17th, the company announced on Facebook that it had surrendered to the collective will of thousands of bourbon drinkers expressed over the last several days after Maker's Mark tried to extend tightening supplies of its flagship spirit by adding extra water that, it said, didn't affect the taste. Fans, however, rose up on social media and argued that the move diluted the brand, too.
"They've told us that they would rather deal with the occasional supply shortage than have us change their whiskey," Samuels Jr., son of the founder of Maker's Mark, told USA Today.
Effective Monday, supported with a new cover image on its Facebook page (with the tagline "You spoke. We listened. Here's proof"), every bottle coming out of the Loretto, Ky.-based brand owned by Beam Inc. is reverting to its historic 45-percent-alcohol content.Continue reading...
Posted by Dale Buss on February 18, 2013 09:01 AM
Reader's Digest files for bankruptcy for second time.
Starbucks bets on Asia-Pacific growth.
Maker's Mark restores alcohol content after public uproar.
BMW recalls 30,000 SUVs for brakes.
Biggby Coffee has big plans to expand regional coffeehouse chain into national brand.
CBS buys into cable TV.
Coca-Cola says reached Twitter-imposed ceiling as reason for stopping tweeting during Super Bowl.
Danone may be targeted by activist investor who prodded Heinz.Continue reading...
Posted by Shirley Brady on February 13, 2013 08:43 AM
American Airlines and US Airways finalize merger details.
Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.
Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.
Adidas will reveal Boost running innovation at New York event.
Apple CEO Cook feels brand's stores are too small; a Google payday might help.
Barclays CEO pressured to get moving on revamp.
BBC Worldwide appoints global editorial director.
Blockbuster UK closes 164 more stores.
Dior sees former designer John Galliano re-offend Jewish community.
Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.
Ford assures dealers on Lincoln MKZ supplies.Continue reading...