Posted by Stephanie Startz on November 27, 2009 07:00 AM
For the latest Black Friday Live! updates from Abe Sauer, tune in to brandchannel all day.
Google will launch its own smartphone brand. [Mobile News Direct]
Seeking growth, Cadbury will increase advertising in India. [Warc]
HSBC returns focus to Hong Kong business. [NY Times]
The last Pontiac rolled off the assembly line Wednesday. [Detroit News]
Fearing sluggish sales, retailers ramp up online savings offers. [WSJ]
M&A activity on Wall Street can be a good thing or a bad thing. [WSJ]
(More headlines: UK "family brands," Lululemon, Taobao.)Continue reading...
Posted by Sara Zucker on October 12, 2009 12:30 PM
We all strive to put our "best face forward" on social networking sites. On Facebook, to add another cliché, the right profile picture is worth a thousand words. (Or, for the lucky, a thousand dates.)
This reality has inspired the latest branding initiative from Esteé Lauder: “Your Beauty. Your Style. Your Profile.” The beauty company will be holding events across the country where ladies (and, I’m sure, men who want to look pretty) can meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.
For instance, you could stick to a conservative color palette for LinkedIn, and then add a bit of pizzazz for OKCupid or Nerve.Continue reading...