P&G Opens Virtual Clubhouse for Men to Figure Out What Women Want

Procter & Gamble is offering men tips on relationships, parenting, cooking, cleaning and health in Man of the House, a digital marketing initiative centered around a microsite that subtly promotes its brands in a "Girls Keep Out!" setting. 

Promotions and "house ads" for its brands such as Gillette are found alongside original content, including frank videos (such as the "Ask a Pregnant Lady" series, above), blog posts, articles organized by channel (such as money and career) and other guy-to-guy subjects.Continue reading...