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viral buzz

Watch Sydney Mardi Gras GAYTMs Disperse Cash, Rainbows

Posted by Abe Sauer on March 5, 2014 01:42 PM

It's not an ATM. It's a GAYTM! To celebrate Sydney Mardi Gras, the annual (and largest of its kind) LGBTIQ pride parade, national bank ANZ converted a number of its bland ATMS around the city to flashy "GAYTMs."

Get it!? As the principal sponsor of the gay pride event (an impressive feat for such a staid industry like banking), ANZ's GAYTMs disperse both cash and life-affirming messages. Receipts are, of course, rainbow-colored. Even Star Trek actor and gay activist George Takei took notice.

See a video of the GAYTM in action after the jump.Continue reading...

name blame

Carnival Krewes Battle Over New Orleans Mardi Gras Naming Rights

Posted by Mark J. Miller on October 11, 2011 10:01 AM

Sure, you’ve been to New Orleans for Mardi Gras and watched floats glide by and walked the thronged streets afterward with a Hurricane in your hand and your beads around your neck and stopped in to hear “St. James Infirmary” from the Preservation Hall Jazz Band yet again.

While you may have seen a lot of things in N'awlins, you probably haven’t seen a Mardi Gras parade that has you looking down toward the ground instead of up at the incredible work floating by.

For the last three years, a so-called micro-krewe called 'tit Rex (short for 'Petit Rex,' it's pronounced "tea rex" and a pun on the dinosaur name) has put on a lovely walking parade of gorgeous floats made from shoeboxes that beautifully mimic the full-size ones you’ve seen elsewhere in the city.

The floats' designers and artists walk proudly by their creations to be sure they stay on course and don’t get destroyed.

The humble 'tit Rex Krewe has a problem, though. The Rex Organization, one of the city’s biggest Mardi Gras krewes, has all the rights to the word “Rex” in association with the event — and they're not flattered at having a mini-me using their name.

According to The Times-Picayune, Rex wants the walking krewe to ditch its name pronto, before the next Mardi Gras rolls around.Continue reading...

political brands

WikiLeaks Supporters Join Wisconsin Boycott Chorus

Posted by Abe Sauer on March 2, 2011 02:00 PM

The protests against Wisconsin Governor Scott Walker's proposed budget bill continue into day 17 in Madison. But now anger has shifted from politicians to include the billionaire Koch brothers, who many see as the patrons (and architects) of Walker's proposals. Much of the Koch empire consists of oil interests, but it also manufactures retail paper products (in part through its subsidiary Georgia-Pacific in Wisconsin).

Now protesters are calling for a boycott of Koch Industries products. But in the confusion of identifying those linked to financing Walker, activists are mistakenly calling for the boycott of at least one brand name that really had nothing to do with the governor's campaign.Continue reading...

close of business

Around The Web: Fat Tuesday Edition

Posted by Sara Zucker on February 16, 2010 06:53 PM

New Orleans sees a surge in sales thanks to Mardi Gras celebrations. [CNN Money]

Carolina Herrera works with the economy and drops prices. [WSJ]

Vitaminwater's Vancouver campaign appropriates bus stops for the cold. [BrandFreak]

Fisher-Price plans to release a kindergarten-age touch-screen computer. [NY Times]

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