brand news
Posted by Dale Buss on November 27, 2012 09:06 AM

Aston Martin draws bids.
ConAgra to buy Ralcorp in huge packaged-foods deal.
Nintendo sells out Wii U in first week in US.
Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.
Airbus jabs Boeing with "Pinocchio nose" in ad campaign.
Barnes & Noble updates holiday wish lists via Nook campaign.
Bombardier signs largest-ever deal, with VistaJet.
Ericsson files patent claim against Samsung.
Mario Batali expands restaurant empire to Boston.Continue reading...
More about: Brand News, Adidas, Airbus, Aston Martin, Barnes & Noble, Mario Batali, Black Friday, Boeing, Bombardier, Bravo, ConAgra, Joel Ewanick, Facebook, Fisker, Fiesta, Ford, GM, Hyundai, Kia, McCann-Erickson, Nestle, Nintendo, Nook, Ralcorp, Samsung, SodaStream, Starbucks, Toyota, VistaJet, Volkswagen, Walmart, Wii U
sip on this
Posted by Dale Buss on July 3, 2012 01:11 PM

If the battle between New York and Big Soda were a sumo wrestling match, it might shake the entire Eastern Seaboard. The two giants have only begun squaring off in a titanic battle for the gullets and obeisance of Manhattan residents and the moral high ground too, after Mayor Bloomberg's proposed ban on selling carbonated soft drinks above 16 ounces in regulated outlets in Gotham.
The American soft-drink industry is ramping up its campaign to fight New York's proposed restrictions on large sugary drinks. Now the city is in the midst of a public-comment period on the proposal ahead of a scheduled July 24th public hearing, and PepsiCo, Coca-Cola and allies aren't sugar-coating their words in letting it be known exactly what they think of Bloomberg's idea.Continue reading...
More about: New York, Beverages, American Beverage Association, Mike Bloomberg, Coca-Cola, PepsiCo, Dr Pepper Snapple Group, Politics, Campaigns, Obesity, Social Marketing, Twitter, Facebook, Radio, TV, Advertising, Mario Batali