brand news

In the News: Allergan Sold for $66 Billion, Nike #ChooseYourWinter, Vice and more

Posted by Dale Buss on November 17, 2014 09:14 AM

TOP STORIES

Actavis acquires Allergan in deal valued at $66 billion.

Nike features actor Chris O'Dowd and the Ohio State Buckeyes in "Choose Your Winter" campaign.

New York City announces launch of free gigabit Wi-Fi.

Vice hires former White House official as Sheryl Sandberg COO.

Lincoln promotes Black Label customer experience and models ahead of LA Auto Show as Toyota boosts commitment to fuel-cell vehicles with Mirai.Continue reading...

brand ambassadors

Dior Unzips Lady Dior Documentary About "Lady M": Marion Cotillard

Posted by Shirley Brady on September 3, 2012 02:02 PM

Dior is releasing an online-exclusive documentary featuring French actress Marion Cotillard, who also starred in the luxury brand's 2011 branded entertainment foray, titled "The Lady Noire Affair." That short film noir spoof, featuring a black Lady Dior handbag and matching accessories in a co-starring role, helped make Lady Dior a sub-brand in its own right — and the handbag of choice of North Korean first lady Ri Sol Ju.

brandcameo

Brandcameo: Minnesota Dept. of Health Sick About 'Contagion' as CDC Profits

Posted by Abe Sauer on September 12, 2011 12:00 PM

There are a lot of product "placements" in Contagion, logos and names that appear in passing, backgrounds and without a great degree of consequence. A crack about Taco Bell here, a Mazda, Audi, or Chevy logo there. But there are really only two or three "brands" that find themselves the focus of the film, and one of them has genuine reason to be sick about the slanderous way Contagion portrays it.

"The Minnesota Department of Health was not officially involved with the film in any way," John Stieger, the department's communications director, told brandchannel. If you've seen the new #1 movie at the US box office, that shouldn't come as a surprise.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements