brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

media brands

NBC Lands Lucrative Follow-Up to History Channel's Bible Series

Posted by Sheila Shayon on July 2, 2013 05:41 PM

Mark Burnett and Roma Downey are bringing their follow-up to the hugely successful History Channel 10-part miniseries, The Bible, to NBC after the broadcast network outbid History, which will focus instead on its own original content.

A.D.: Beyond the Bible will pick up after Jesus’ death and document the rise of his disciples amid religious unrest. The original series, which ran on cable in March, changed the television landscape, averaging 13.2 million viewers and in its first week of home-video release, rose to the top-selling miniseries of all-time and No. 1 TV series on DVD and Blu-ray since 2008.

"I followed the development process of The Bible closely with Mark,” NBC Entertainment chairman Bob Greenblatt said in a statement, according to USA Today, “and knew that the story was far from over after Christ's crucifixion. In fact, what happened in the aftermath—which is essentially the beginning of Christianity—is utterly fascinating.”Continue reading...

media brands

Religion and Marketing: How Media is Creating a Celestial Union

Posted by Sheila Shayon on March 18, 2013 11:21 AM

As the world embraces a new Pope, and arguably a new papal brand, the coincidence of religion, branding and social media have reached new heights.

The History Channel’s 10-part miniseries, "The Bible," garnered 14.1 million viewers last week, more than any other show on cable television in 2013. Produced by Mark Burnett, ("Survivor," "The Apprentice," "Shark Tank") and his wife Roma Downey (who portrays the Virgin Mary), the miniseries looks to target those with general knowledge of Scripture. 

"It’s also packaged with enough bloodlust to capture channel surfers," notes Business Week. "In that regard, the series resembles Mel Gibson’s 2004 film, The Passion of the Christ, a movie bloggers called The Jesus Chainsaw Massacre—and which raked in more than $600 million at the box office."Continue reading...

media brands

Syfy Ignites in TV, Gaming and Digital

Posted by Sheila Shayon on April 25, 2012 05:45 PM

Syfy’s upfront event for advertisers, held yesterday at the American Museum of Natural History in New York, celebrated a cohort its research team is calling Igniters — “those highly imaginative people who shape the world in which we live and move brands forward faster,” and the key audience that has made the brand a top media destination for imagination-based entertainment.

The brand's on-air/online pitch to media buyers and brand marketers on the Syfy Igniters microsite: "Syfy sparks the imagination, inspiring curiosity and creativity among an influential audience who believes the world is full of possibility. By opening doors to new ideas, and opening eyes to thrilling new perspectives, we make the unbelievable...believable."

The NBC Universal-owned Syfy, which launched in 1992 as the Sci Fi channel (and shortened to Sci-Fi from 1999-2009), has held steady as a top 10 cable entertainment network among adults 25-54 for 16 consecutive years, and its bumper crop in original programming, digital and gaming media portend many more years to come.Continue reading...

afternoon snack

McDonald's Launching In-Store TV Channel

Posted by Mark J. Miller on October 17, 2011 06:06 PM

McDonald’s pulled in more than $24 billion in revenue in 2010, but it is always looking to sell more Big Macs. The company is introducing a new in-store television channel in California that will spread nationwide if it succeeds, according to the Los Angeles Times.

Restaurants with the channel will have large-screen televisions that are visible from 70 percent of the seats, airing content that is “customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows,” the Times reports.Continue reading...

digital moves

AOL’s Latest Content Moves: CliffsNotes and goviral

Posted by Sheila Shayon on January 31, 2011 04:15 PM

Students have been turning to CliffsNotes since 1958 to cut corners on study time, as promised by the tagline: ‘learn faster, study better, score higher.’

In a fitting match, the man who gave us Survivor, The Apprentice and Are You Smarter Than a 5th Grader?, Mark Burnett, is teaming up with AOL, publisher John Wiley & Sons and indie film company Coalition Films to produce a series of video shorts based on the CliffsNotes Literature Guides.

“Video is core to AOL’s consumer strategy and our goal is to build and partner to produce the best video experiences online,” commented AOL chairman and CEO Tim Armstrong in a statement. Now, Mark Twain, William Shakespeare and Charles Dickens stories will be produced as "humorous, irreverent" animated shorts for the content-voracious AOL.Continue reading...

brand news

Brands to Watch: ESPN, Microsoft, World of Warcraft and more

Posted by Caroline Smith on December 13, 2010 05:00 PM

Brands to Watch

BP oil spill fund offers fast-track payments.

eBay and BBH part company after marketing changes.

ESPN buys PVI intellectual property from Cablevision.

Gawker Media resumes publishing, serves as object lesson in password security.

Google launches site for teaching tech to parents; Google Mobile searches grew 130% in Q3.

Lions Gate loses Carl Icahn as a bidder.

Microsoft joins Expedia, Kayak to block Google acquisition; fends off Twitter rumors.Continue reading...

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