social marketing
Posted by Sheila Shayon on June 24, 2011 02:00 PM
The generational divide is in the Weeds, as digital gamers and baby boomers can now engage via a virtual haze of ganja gone Facebook.
According to a Bloomberg Businessweek report, urban fashion designer Marc Ecko and Lionsgate Films have joined forces for Weeds Social Club, a Facebook social game to coincide with the June 27th return of Lionsgate's hit original series for Showtime, Weeds, which this season brings pot-dealing soccer mom Mary-Louise Parker to the Big Apple.Continue reading...
close of business
Posted by Stephanie Startz on October 28, 2009 11:59 PM
How Mark Ecko lost control of his brand. [Gawker]
Virgin Mobile set to retire the Helio model. [Engadget]
Denizen sues Mindshare over Vaseline integration campaign idea. [AdWeek]
"The World's Fastest Nudist" turns out to be Zappos viral campaign. [NY Times]
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