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health matters

Philip Morris Isn't Laughing at John Oliver’s Takedown of Big Tobacco

Posted by Mark J. Miller on February 17, 2015 02:14 PM

John Oliver Jeff lung tobacco

John Oliver, the bespectacled British comedian and host of HBO’s "Last Week Tonight,” spent a good part of his show on Sunday showcasing to what ends Big Tobacco will go to keep its profits up despite continued data on the health risks involved with smoking.

Oliver highlighted lawsuits filed by Philip Morris International, the world's biggest tobacco manufacturer and parent company to brands inlcuding Marlboro, in a bid to stop plain packaging, including threatening to file against bigger countries such as Australia and smaller nations including Paraguay and Togo to keep those countries from creating any kinds of barriers from residents of the world seeing its packaging, logos, and marketing materials.

The show also introduced the character of Jeff, a diseased lung in a cowboy hat that recalled the Marlboro Man, to “help” the countries and Big Tobacco come to a compromise. As part of a mock public health campaign, the show's producers bought bus-stop ads in Togo with Jeff and also sent a load of T-shirts for distribution in the country.

In addition, Oliver encouraged viewers to use the hashtag #JeffWeCan, which has been burning up Twitter and Facebook.Continue reading...

brand news

Brand News: Super Bowl Goes to the Dogs, Woody Allen to Amazon Prime

Posted by Dale Buss on January 14, 2015 09:08 AM

GoDaddy Danica Patrick Super Bowl 2015

TOP STORIES

Super Bowl advertisers GoDaddy and AB InBev go to the dogs as GoDaddy ambassador Danica Patrick adds new sponsor.

Amazon hires Woody Allen to direct his first TV series.

Burberry beats estimates as Romeo Beckham, US demand help  boost sales.

GoPro stock plunges after Apple granted remote camera patent.

Etsy crafts IPO, putting NY tech startups on the map.Continue reading...

branding together

Big Tobacco Grows as Reynolds, Lorillard Merger Seeks New Industry Opportunities

Posted by Dale Buss on July 15, 2014 04:46 PM

Reynolds American and Lorillard are combining to make for a tougher competitior in a declining industry. But will the combination of the two tobacco giants be able to do more than that?

After a year of talks, Reynolds agreed to buy its smaller rival, Lorillard, for $27.4 billion, creating a company whose tobacco brands include classics such as Camel and Pall Mall as well as Natural American Spirit and Grizzly smokeless tobacco. Reynolds also has launched the Vuse e-cigarette.

But even in a business as crippled as selling cigarettes, the combining parties had to make some antitrust concessions. They sold a group of brands—including Cool, Salem and Winston cigarettes and Blu e-cigarettes—to another player, Imperial Tobacco, for $7 billion.Continue reading...

brand news

In the News: Men's Wearhouse, Toyota, Marlboro and more

Posted by Dale Buss on March 12, 2014 09:27 AM

In the News

Men's Wearhouse turns tables and buys Jos. A. Bank.

Toyota increases wages in Japan.

Marlboro is slammed for marketing to teens globally.

Allstate celebrates life journeys of Latinos.

Amazon works on music-streaming service.

Armalite outrages Italians over use of Michaelangelo's David in gun ad.

BMW cites strong initial demand for i8 plug-in hybrid.

Bon-Ton stores says CEO will leave next year.

Chobani still aims to raise capital despite denial of IPO pursuit.

GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.

Gatorade brings Propel back into brand family for a relaunch.Continue reading...

brandcameo

The Envelope, Please: The 2014 Brandcameo Product Placement Awards

Posted by Abe Sauer on February 27, 2014 02:04 PM

Welcome to brandchannel's annual Brandcameo Product Placement Awards.

For more than a decade, Brandcameo has tracked product placement and brand appearances in every No. 1 film in Hollywood. Since 2004, the Brandcameo Awards have been honoring the good, the bad, and the ugly (and the most) product placement in tandem with the annual Oscars buzz.

If one thing is evident in the product placement industry, it's that brand cameos in films are on a steady decline. 2013's average of 9.1 product placements per No. 1 film is the lowest since 2001, when we first started tracking this space. With directors looking to de-clutter their work, producers looking to wrangle more marketing tie-ins off-screen and new film technology proving challenging for brand placements, the big screen is becoming less and less of a billboard for brands. 

This year, Brandcameo hands out awards for the best and worst product placement, the Lifetime Achievement Award, the Forrest Gump Award for Achievement in Reverse Product Placement, as well as awards in 14 other categories.

But there's no spoilers here. Check out the big winners (and losers) of the 2014 Brandcameo Product Placement Awards, covering films released in 2013, after the jump.Continue reading...

brand news

In the News: Android, Citi, Lilly and more

Posted by Shirley Brady on August 8, 2012 06:50 PM

Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.

Citi tests foreclosure rentals, steps up digital marketing.

Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.

Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.

BlackBerry-maker RIM stock jumps on Samsung rumors.

Carmen Steffens expands fashion brand from Brazil to US.

Chiquita restructuring plan calls for new CEO.

Dairy Queen promotes Orange Julius brand.

Esprit hires Zara exec as new CEO.Continue reading...

health matters

Stanford Study: Tobacco Ads Target Disadvantaged Communities, Kids

Posted by Mark J. Miller on April 25, 2012 11:56 AM

The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.

If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...

political season

Altria's Altruism: Helping Smokers Fight Back on Election Day

Posted by Mark J. Miller on January 4, 2012 11:55 AM

More and more rules and regulations are popping up across the U.S. that make it more difficult, more expensive, and often both of those things for Americans to enjoy their tobacco products. Over the years, there have been plenty of organizations and events that attempt to help people put an end to smoking in their lives and others.

Now the Altria Group has launched a website that can help consumers keep track of everything that’s going on to curtail smoking. But given that it's a digital marketing move from the cigarette maker formerly known as The Philip Morris Companies Inc., it's suggesting ways for smokers not to quit, but how to fight back by voting for candidates who are sympathetic with the tobacco industry.Continue reading...

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