London 2012 Watch: McDonald's Touts Team USA Gold Contest With Lolo Jones

Just as McDonald's is gearing up its controversial sponsorship of the 2012 Summer Olympics in London that begins this week, the world's biggest fast-food brand is introducing a new US Olympics tie-in marketing program designed to continue to reposition the brand as at least a reasonable alternative for healthful fare in the eyes of American consumers.

"Favorites Under 400 Calories" is a new menu "platform" featuring existing popular food and beverage choices at McDonald's, in an attempt to remind customers that they have plenty of healthful and even diet-friendly choices under the golden arches. Team USA gold medal contenders hurdler Lolo Jones (above) and boxer Marlen Esparza are featured in a new series of commercials supporting the Olympics contest.Continue reading...