week in review
Posted by Michael Waltzer on November 18, 2011 04:30 PM
Our most-read blog posts of the week includes Google+ and brands, John Deere's Can Do spirit and more:
#1 Worried About Google+? Help is on the Way
#2 Starbucks Scraps Crappers Just Before World Toilet Day
#3 John Deere Brings Can Do Spirit to Facebook Cause Marketing
#4 Nike ‘Back to the Future’ Shoes Raise $9.4 Million for Michael J. Fox Foundation
#5 Penn State and Joe Paterno Brand Damage: The Fall-Out Continues
#6 Overstock.com Backpedals on O.co Rebranding
#7 How Green Bay Packers Plan to be "America's Team"
#8 Flatter Up! Orioles Bring Back the Bird as Marlins Channel Maroon 5
#9 Angry Birds Flips the Bird to Hockey Fans
#10 Benetton's Back, Baby! Unhate Kiss Campaign Gets Papal Rebuke and Buzz
week in review
Posted by Michael Waltzer on November 11, 2011 04:36 PM
Our most-read blog posts of the week include Steve Jobs' iYacht, HP's TouchPad and more:
#1 i, iCaptain: Steve Jobs’ Unrealized Dream was the iYacht
#2 HP's TouchPad: The Discontinued Tablet That Won't Go Away
#3 Angry Birds Hits Half A Billion Downloads
#4 Burger King's New Kids Meals Highlight Play and Philanthropy
#5 ASICS Cheers on New York City Marathon with Transit Experience
#6 J&J, Under Fire, Commits to Formaldehyde-Free Johnson's Baby Products
#7 Mercedes Don't Run Over 99%ers, 1%ers Run Over 99%ers
#8 Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more
#9 Sale of New Marlins Gear Awaits New Logo Announcement
#10 UNTHINK, the Facebook Alternative
Posted by Mark J. Miller on November 4, 2011 05:00 PM
On Nov. 11th, the world can say goodbye to the Florida Marlins. But don’t worry, baseball fans, moments later you can say hello to the Miami Marlins.
And then the team would like you to pass along your credit card number. In a brand shift, the baseball team will change its name to Miami Marlins and is now ready to sell freshly branded shirts, hats, and every other piece of gear you could possibly want.
Baseball teams aren’t known for holding back on what they’ll slap their logo on. Need a Boston Red Sox outdoor stepping stone? A Cincinnati Reds “Halloween Trick-or-Treat Ghostie Candy Bucket”? A toaster that puts the Philadelphia Phillies logo right on the bread?Continue reading...