Interbrand IQ: The Best Asian Brands Issue

rss

campaigns

MassMutual Kids Around on Facebook

Posted by Sheila Shayon on October 18, 2011 11:01 AM

With U.S. life insurance ownership at a 50-year low and one third of households having no protection at all, Massachusetts Life Insurance Company (better known as MassMutual) launches its antidote with “Why Life Insurance?” a new campaign featuring kids as the spokespeople.

The campaign leverages online video and social media to create a light hearted approach to a serious matter by using kids to take control of the discussion, interviewing agents, evaluating and purchasing plans and quizzing adults on their insurance know-how.Continue reading...

brand news

Around the Web: United and Continental Prepare for Take-Off

Posted by Shirley Brady on May 3, 2010 05:25 PM

United and Continental launched a website to explain their union. (As we prepare to bid adieu to Continental, post-merger approval, enjoy some classic TV ads above.)

Apple's iPad reaches 1 million sales faster than iPhone; Apple is also on the hunt for startups.

Avis may try to top Hertz's bid for Dollar Thrifty.

BP described by Reuters as "under seige" today as company deals with oil spill clean up.

Ford, GM, Chrysler and Toyota reported April sales figures.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein