Posted by Sheila Shayon on October 18, 2011 11:01 AM
With U.S. life insurance ownership at a 50-year low and one third of households having no protection at all, Massachusetts Life Insurance Company (better known as MassMutual) launches its antidote with “Why Life Insurance?” a new campaign featuring kids as the spokespeople.
The campaign leverages online video and social media to create a light hearted approach to a serious matter by using kids to take control of the discussion, interviewing agents, evaluating and purchasing plans and quizzing adults on their insurance know-how.Continue reading...
Posted by Shirley Brady on May 3, 2010 05:25 PM
United and Continental launched a website to explain their union. (As we prepare to bid adieu to Continental, post-merger approval, enjoy some classic TV ads above.)
Apple's iPad reaches 1 million sales faster than iPhone; Apple is also on the hunt for startups.
Avis may try to top Hertz's bid for Dollar Thrifty.
BP described by Reuters as "under seige" today as company deals with oil spill clean up.
Ford, GM, Chrysler and Toyota reported April sales figures.Continue reading...