brand news
Posted by Dale Buss on March 1, 2011 09:00 AM
ABC's Oscars TV ratings on Sunday dropped 10% from a year ago.
Berkshire Hathaway adds to possible successors to Warren Buffett.
Carlyle Group buys Japanese auto-parts firm.
Charlie Sheen circus continues with part 2 of Today Show interview.
CNN is taking Piers Morgan on a roller-coaster ride.
Dior loses as Natalie Portman severs ties with brand following anti-Semitic remarks by John Galliano.Continue reading...
More about: Brand News, ABC, Academy Awards, Berkshire Hathaway, Carlyle Group, Chevrolet, Dentsu, Dior, Disney, Facebook, Ford, Gap, GM, Hershey, HMV, Lexus, Massey Energy, Nordstrom, Oscars, PNC, Primark, Tesco, Toyota, Volt, Wal-Mart, Charlie Sheen, John Galliano, Natalie Portman, Piers Morgan
greenwashing
Posted by Corianna Sichel on September 10, 2009 04:53 PM
Verizon Wireless has gone to great lengths to tint its brand green. But as Ad Age reports, the mobile communications giant took a big step backwards when it enraged environmentalists by refusing to pull its sponsorship of a West Virginia Friends of America Rally over Labor Day weekend, organized by Massey Energy.
Why would environmentalists be upset? First, Massey Energy uses mountaintop removal, a coal mining process which involves chopping down forests, removing topsoil, and blasting away up to 1,000 feet of ground. Continue reading...
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