brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

sporting brands

IBM CEO Rometty Faces Pressure In Role On All-Male Masters

Posted by Mark J. Miller on April 9, 2012 11:56 AM

(Source: Bloomberg)

IBM proved an effective social change agent back in 1990, when it pulled its TV advertising from the PGA Championships that were being played at an Alabama club that only allowed members that were white. The club changed its policies and Augusta National, home of the Masters, soon followed the same path and admitted its first black member.

Bloomberg News observes that IBM now has the power to make change again, as one of the three main sponsors of the Masters at the now-80-year-old Augusta, which has faced escalating criticism in recent years for not allowing women to join. (Martha Burk, anyone?) IBM, of course, named a female CEO, Virginia “Ginni” Rometty, back in January.

“The company’s CEO traditionally dons the club’s signature green member blazer at the tournament, as do the CEOs of co-sponsors Exxon Mobil Corp. and AT&T Inc.,” Bloomberg noted. “IBM will have to decide whether to keep spending the money if its CEO lacks equal status with other sponsors.” In the end, Rometty attended -- wearing a pink jacket, not a green one. Continue reading...

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brand news

In The News: Google, Nissan, Toys R Us & more

Posted by Dale Buss on April 9, 2012 08:59 AM

AOL sells patents to Microsoft.

AT&T spends big to support launch of Numia smartphone by Nokia as it staves off a walkout by its workers.

Augusta National leaves unsettled the question of membership of IBM CEO Virginia Rometty; Bubba Watson wins its Masters tournament in dramatic fashion.

Avon names new CEO from Johnson & Johnson.

CDC says anti-smoking ads prompt lots more "quit attempts."

Cotton launches new look.

Google plots web-domain buying spree.

Great Wolf Resorts sees sweetened offer to buy company.

Kia keeps brand humming in non-launch year. Continue reading...

brand news

In the News: Delta, Facebook's IPO, Sky News & more

Posted by Dale Buss on April 6, 2012 08:54 AM

In the NewsCostco reports surge in monthly sales.

Coty wants Avon in part to build in Brazil.

Current TV struggles to meet audience targets.

Dairy Queen rolls out new national campaign.

Del Monte and Fresh Del Monte engage in food fight.

Delta considers entering fuel-refining business to cut costs.

Facebook said to pick Nasdaq for IPO.Continue reading...

sporting brands

Nike Highlights Tiger Woods Masters Game Plan

Posted by Shirley Brady on April 9, 2011 12:00 PM

As Tiger Woods fights to reclaim his past Masters glory at the Augusta National Golf Club in Georgia this weekend, Nike features the golf pro, above. As the Cleveland Plain-Dealer comments, "Ahead is Masters Sunday and perhaps a calendar turning from a self-destructive past to a brighter tomorrow."

Sunday update: South Africa's Charl Schwartzel won with four straight birdies for what the AP calls "the best closing round at the Masters in 22 years."Continue reading...

brand news

In the News: Justin Bieber, Tiger Woods, Lea Michele & more

Posted by Shirley Brady on January 4, 2011 06:00 PM

Brands to Watch

In year-end sales figures released today, US automakers post gains (first since the recession) as Toyota lags and Ford moves to second place behind GM. Lexus held off Mercedes-Benz and BMW to hang onto the top US luxury auto brand.

Apple's iPad is being embraced by the educational market for in-school use.

BitTorrent has more users than Netflix and Hulu combined.

BMW's electric hybrid sets $200K price point.

Consumer Reports sees packaging shrinking on US grocers' shelves.

GE unloads $6B worth of debt.Continue reading...

sporting brands

What 2011 Looks Like for Woods and Favre

Posted by Barry Silverstein on January 4, 2011 11:00 AM

Last year will be one both Tiger Woods and Brett Favre would just as soon forget.

The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...

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