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Haunted by Data Breach, Target Takes Big Steps to Boost Digital Expertise

Posted by Dale Buss on May 29, 2014 04:48 PM

Target still faces plenty of issues from its cataclysmic data breach that compromised millions of customers' credit and personal information over the holiday season, which helped derail its momentum and cost the job of CEO Gregg Steinhafel.

But the chain is making a determined effort these days to become a digital innovator, a position that will be as crucial to its future as the mere repair of its defenses against the hackers that caused Target so many problems. At this point, the brand is remarkably behind many rivals in this area.

To that end, Target has just created a Digital Advisory Council that has enlisted “big thinkers” from the tech realm: Match.com CEO and OkCupid founder Sam Yagan, Orbitz Worldwide’s Roger Liew, Bain Capital Ventures’ Ajay Agarwal and Accompani CEO Amy Chang, who also is a former Google Analytics lead.

The group is supposed to “help accelerate innovation and guide Target’s digital strategies and plans to use technology to enhance and transform the experience for Target guests—both online and in stores,” the retailer said in a blog post.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM


Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.


Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

brand news

In the News: ABC, Chipotle, Google, Volkswagen and more...

Posted by Dale Buss on February 7, 2013 08:57 AM

In the News

ABC sells out ads for Oscars.

AOL is constantly innovating but toward what end remains unclear.

American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey. 

Banana Republic hooks up with Match.com for Valentine's mixers.

Boeing prepares redesign of troubled Dreamliner batteries.

Campbell Soup enlists celebrity chef in heart-health campaign.

Chipotle plans mid-year price increase.Continue reading...

social media watch

Will Facebook's Social Search Feature Also Reveal a Brighter Future?

Posted by Sheila Shayon on January 16, 2013 11:44 AM

Will Facebook’s newly unveiled social graph feature soon bring the company profit and additional relevance? 

Mixed reactions are meeting Graph Search, which CEO Mark Zuckerberg called "one of the coolest things we've done in a while" in announcing the feature on Tuesday.

Graph Search enables search using natural language and replaces links to answers with direct results. Sample searches include “Movies my friends in San Francisco like,” “Photos my friends took in the 1990s,” and “Languages my friends from college speak.”

"This is a beta product," Zuckerberg said at the company's rollout event in Menlo Park, Calif. "We focused on a few use cases that we think are good. Even as an early product, Graph Search is a completely new way for people to get information on Facebook."Continue reading...

brand news

In the News: American Apparel, Apple vs. Samsung, McDonald's and more

Posted by Dale Buss on April 19, 2011 09:00 AM

In the News

American Apparel seeks rescue financing to avert bankruptcy.

Apple revamps MobileMe, sues Samsung over Galaxy phone; Samsung vows to fight back.

McDonald's launches US hiring blitz today.

Asos could be forced to rebrand in Germany.

BMW's DesignworksUSA expands to China with Shanghai office.

Burger King settles with franchisees over Value Menu.

Dish Network will keep 600 Blockbuster locations open.Continue reading...


Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

brand news

Tunerfish: Foursquare for TV

Posted by Shirley Brady on May 24, 2010 01:00 PM

Comcast today unveiled Tunerfish, a social discovery platform for video content created by John McCrea at Plaxo, which Comcast acquired in 2008. It's now tweeting, and opens to the public next month in beta (sign up here), with iPhone and iPad apps in development. Robert Scoble, who calls it Foursquare for TV, shot the above video with McCrea.

Other brands in the news:

Apple may introduce new iPhone next month.

After delay, BP plans plug attempt as Gulf oil leak costs rise.

Coca-Cola is partnering with RecycleBank in the UK.

Dish Network and Weather Channel signed a new US TV pact.

Ford is investing $135M to boost electric car production.Continue reading...

"Wacky" Frappucinos and Bruce Willis Cologne

Posted by Brandchannel Staff on April 28, 2010 06:31 PM

Hewlett-Packard confirmed rumors that it will acquire Palm for about $1 billion, and plans to "invest heavily in product development." The sale should be good news for mobile computing and Palm investor Bono. In personal branding news, Bruce Willis taped a spot (above) for his upcoming cologne launching in (Cologne?) Germany while David Letterman is launching his own music label. Also garnering buzz today:Continue reading...

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