Posted by Sheila Shayon on April 12, 2013 04:34 PM
AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.
Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola.
The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy.
Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...
Posted by Sheila Shayon on March 26, 2013 06:42 PM
Retail initiatives are trending as brands struggle and compete to adapt to an increasingly mobile-first consumer while keeping traffic coming to their physical stores. In result, stores are undergoing facelifts and creating brand stories to engage customers wherever they are.
CVS/pharmacy just launched an iPad app so customers can virtually explore the full range of its unique drugstore space and access services.
"As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health," said Brian Tilzer, SVP, Chief Digital Officer for CVS/pharmacy in a press release.Continue reading...
Posted by Barry Silverstein on March 22, 2013 05:49 PM
Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store.
As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.
But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.Continue reading...
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
license to thrill
Posted by Mark J. Miller on March 8, 2013 11:01 AM
With its most famous resident putting a "For Sale" sign in her front yard, the city of Malibu, California, is looking for new ways to attract tourists and boost income.
CNBC reports that Malibu has signed a deal with Excel Corp. in order to start “licensing apparel, active wear, and even things like sunglasses, watches, and volleyballs” with the extra money going to “fund special projects.”
The city is forking over $90,000 for Excel to design a logo and find licensees.Continue reading...
Posted by Sheila Shayon on February 22, 2013 04:04 PM
Lego—Europe’s biggest toymaker and the world's third largest—is having an impressive year thanks in large part to a new building block set for girls.
“Lego Friends” is the company’s sixth effort to target girls and their “most significant” new product in a decade according to CEO Joergen Vig Knudstorp. “We were able to develop and launch products that children all over the world have put at the top of their wish lists in 2012.” “Lego Friends” was the company’s fourth-best selling product line in 2012, after “Lego City” sets, “Lego Star Wars” and “Lego Ninjago.”
Remarkably niche, Lego is singular in pushing through the widespread malaise affecting the toy industry, reporting an impressive 25 percent increase in revenue in 2012, topping No. 1 Mattel's sales growth. The Denmark-based company, which is still owned by the founding Kirk Kristiansen family, boosted their market share to 8.6 percent overall, with 85 percent of the U.S. building-block market—their best customers—under their belt. Continue reading...
what becomes a legend most?
Posted by Sheila Shayon on February 19, 2013 11:43 AM
The most famous fashion doll in the world, Barbie, is currently taking offers for her Dreamhouse Malibu mansion. Now, Mattel has issued an open invitation to literally step inside her world with Barbie The Dreamhouse Experience.
Two life-sized houses—complete with pink elevators, a walk-in “glitterizer” and a “diamond” ring display—will open next month in south Florida at Sawgrass Mills and for European fans, in Berlin, Germany.
Why Germany? It turns out that Barbie has roots in the country. American businesswoman Ruth Handler is credited with the creation of Barbie for her daughter, who in the 1950’s, like all little girls, had only paper dolls or baby dolls to play with. Handler convinced her husband Elliot, a co-founder of Mattel to create an adult-bodied doll based on a German doll called Bild Lilli. Barbie made her debut in 1959, followed by the reveal of the original Barbie Dreamhouse in 1962.Continue reading...
what girls want
Posted by Sheila Shayon on February 15, 2013 10:01 AM
With a pink elevator, hot tub and spa, pink granite countertops and only three walls, Malibu's most famous resident is finally putting her house on the market. That's right: for a cool $25 million, Barbie's Malibu Dreamhouse in the 90265 zipcode can be yours.
It's being "sold" via a listing on Trulia—"The only house in Malibu with a truly unobstructed view of the ocean (after all, it only has three walls)—and a celebrity real estate agent in Bravo's "Million Dollar Listing: Los Angeles" cast member Josh Altman. It's all part of an effort by the iconic toy company to highlight the doll's revamped image and new playset, set to be released for the 2013 holiday shopping season.Continue reading...