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brand news

Brand News: SXSW, Alibaba, HBO and more

Posted by Shirley Brady on March 16, 2015 08:31 AM

TOP STORIES

SXSW brand news deluge from the opening weekend:

• Meerkat sees Twitter standoff boost usage and vows to expand more partners as investment offers pour in 

• Google supports national push for diversity in tech

• adidas announces it's digitizing its products to create (and track) wearable tech

 7-Eleven outlines upcoming electronic bill pay app

• Mondelez refines approach to real-time contentContinue reading...

brand news

Brand News: Apple Watch, Nike+, Malaysia Airlines and more

Posted by Shirley Brady on March 9, 2015 08:01 AM

TOP STORIES

Today's unveiling of Apple Watch at 10 a.m. PDT event may see SVP Angela Ahrendts on-stage as Apple finally reveals ultra-luxe smartwatch line (and puts rumors to rest)—and, possibly, "one more thing."

Nike updates Nike+ running app to accommodate TomTom and other smartwatch partners. 

Malaysia Airlines begins long road to recovery as missing flight inquiry report released on first anniversary.

P&G's global brand building officer Marc Pritchard lays out ad roadmap and programmatic perspective as Tide brand focuses on HE washing machines.

UPS launches new brand campaign highlighting enterprise customers: "United Problem Solvers." Continue reading...

brand news

Brand News: Burger King, Nestle, Snapchat and More

Posted by Dale Buss on February 18, 2015 09:19 AM

TOP STORIES

Burger King parent posts big sales gain in good sign for fast food industry.

Nestle USA removes artificial ingredients from more than 250 products including Nestle Crunch, Butterfinger, 100 Grand, Oh Henry and Baby Ruth chocolate bars.

Rolls-Royce and Bentley will compete in ultra-luxury SUV segment.

Snapchat reportedly seeks capital raising valuation as high as $19 billion.

Starbucks plans specialty coffee delivery service as Amazon expands one-hour deliveries in NYC.Continue reading...

license to thrill

Classic Toy Brands Look to the Future at the 2015 New York Toy Fair

Posted by Sheila Shayon on February 17, 2015 11:01 AM

Hello Barbie ToyTalk talking doll

The 112th annual North American Toy Fair is on in New York, with licensing partnerships bringing together brands that tap into the toy industry's top trends of 2015, from the maker movement to tech innovation and beyond.

Case in point: Mattel is partnering with Google to reinvent the View-Master from its 1939 roots as a proto-3D virtual reality device, relying on cardboard disks with stereoscopic images inserted in a plastic device and observed through a viewfinder.

Now View-Master is using a different kind of cardboard: Google Cardboard, which uses an Android smartphone app to deliver a 360-degree animated environment.Continue reading...

brand news

Brand News: Gap, Kate Spade, Shake Shack and more

Posted by Dale Buss on January 30, 2015 09:18 AM

TOP STORIES

Gap and Banana Republic eliminate global CMO roles before Art Peck takes helm as CEO on Feb. 1.

Shake Shack garners IPO price well above expectations—with free burgers tomorrow to thank customers.

Kate Spade & Co. announces closure of Kate Spade Saturday and Jack Spade stores and China JV with Lane Crawford as Jones New York calls it quits.

Jay Z pays $56 million to acquire Aspiro and its Spotify-challenging WiMP and TIDAL music streaming services.

Super Bowl marketing reaches crescendo, as Fiat Chrysler plans three Super Bowl commercials (again) ... Lexus uses pre-game spot to tout new RC F driver's car with radio-controlled tiny cars ... YouTube plans to leverage halftime for streaming ads ... FaceCake demos virtual dressing room ... Russell Wilson has journeyed to big payday ... Mondelez firms up programmatic Big Game ad-buying plan ... and Canadians will finally get to see US Super Bowl ads — but not until 2017. Continue reading...

brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial

TOP STORIES

Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

brand news

Brand News: Aereo, Intel, Graco and more

Posted by Dale Buss on November 21, 2014 09:02 AM

TOP STORIES

Aereo files for Chapter 11.

Intel goes for "big bang" with Jim Parsons ad campaign.

Graco recalls 4.5 million strollers following children's finger amputations, recalling McLaren crisis.

Amazon plans travel site launch, signs 17-year lease on new NYC HQ.

Uber CEO retain investor support as company hires external investigator for data privacy claims.Continue reading...

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