brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

brand news

Brand News: Marvel, Share a Coke, Chrysler and more

Posted by Dale Buss on September 26, 2014 09:01 AM

TOP STORIES

Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.

Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.

Coca-Cola sales edge up after "Share a Coke" promotion.

Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.

NFL security chief was sent Ray Rice video in April, report says.

MORE BRAND NEWS

Airbus says it may win a new A380 customer by year's end.

Air France pilots defend "gourmet" contracts.

Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...

brand strategy

Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity

Posted by Mark J. Miller on September 5, 2014 04:22 PM

Brick by brick, business deal by business deal, LEGO built itself into a toy-manufacturing juggernaut this year so much that it now has passed Mattel to be the world's toy sales leader.  

The rise became official in the first half of the year as LEGO rode the success of The LEGO Movie to $468 million in sales at the box office and all of the related merchandise sales. In the first six months, its revenue rose 11 percent, the Wall Street Journal reports.

Conversely, the broad portfolios of Mattel and Hasbro have hurt the brands' overall standing, Bloomberg Businessweek reports. The former has taken a hit with its Barbie products while Hasbro’s board games are sliding. LEGO, meanwhile, is devoted to pretty much one product with many variations on the theme.Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

brand news

Brand News: Bose, Volkswagen, Virgin America and more

Posted by Dale Buss on July 28, 2014 09:14 AM

TOP STORIES

Bose sues Beats as Apple buyout sees approval in Europe. 

McDonald’s sees China food supplier order full recall.

Volkswagen marketing chief quits as company eliminates position. 

Zillow acquires Trulia for $3.5 billion.

Virgin America files for IPO.

MORE BRAND NEWS

21st Century Fox would invite Time Warner representation on board in a takeover.

Aston Martin revives Lagonda badge for powerful new sedan.

Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.

Blue Moon sales are falling as craft brews take hold.

Burger King depends on young CEO to keep brand fresh.Continue reading...

celebrity brandcasting

From Kim K to Karl Lagerfeld, Celebrities are Cashing In on Branded Products

Posted by Sheila Shayon on July 24, 2014 03:55 PM

It’s not enough to just be a superstar these days, with millions of adoring fans and multitudes of followers on social media. Instead, celebrities from all walks of life are turning their personal brands into actual businesses with products and services that you never knew you needed.  

Case in point: Kim Kardashian's blockbuster mobile game “Kim Kardashian: Hollywood.” The Sims-like game is sitting at No. 1 on the iTunes free app chart and reportedly brought in $200 million in the few months that it's been live. Kardashian, according to Forbes, will take home around $85 million of that thanks to her near 50 percent stake in the game. While the game "is ridiculous. It’s laughable. It grates on your nerves after awhile," the Washington Post reports, "it’s nearly impossible to look away.” 

Reflecting the Kardashian brand, now a multimillion-dollar empire, the app lets users achieve various levels of gameplay on their way to becoming an “A-list” celebrity with Kim as a guide. In-app purchases of Kim Coins drive revenue through the roof for the fairly simple app, which has a 5-star rating.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

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