Posted by Dale Buss on May 8, 2012 09:02 AM
Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.
Amazon takes on high-end clothing.
Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.
Apple sees iPad trademark settlement rejected by China's Proview.
Aviva sees CEO resign over shareholdre-pay revolt.
The Avengers offends Indian viewers with slum depiction.
Barneys New York skirts bankruptcy.
Costco seeks to grow online sales.Continue reading...
Posted by Peter Feld on October 20, 2009 05:44 PM
Though the long-awaited Spike Jonze/Dave Eggers adaptation of Maurice Sendak's modern childhood classic, Where The Wild Things Are, narrowly topped the weekend's box office, reaction from kids and parents has been mixed, as CNN reports, with many parents finding it "joyless" and some young children in the ostensible target market bored.
And as brandchannel's Jim Thompson notes in this week's brandcameo report, the film is certainly a bust when it comes to product placement:
Considering that the majority of the film takes place in the forests and deserts of Max’s creative mind, few opportunities for product placements arise. The beginning of the movie, however, includes a scene where Mazzola is clearly noticeable on the kitchen table. Also, Lego products decorate Max’s bedroom and underscore his affinity for invention and playfulness. The most prominent brandcameo is by Max’s black Converse All-Star lowtop sneakers, which are seen in many scenes throughout the film.Continue reading...