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P&G Plans Sustainable Packaging on Select Brands

Posted by Barry Silverstein on August 12, 2010 04:00 PM

Add Procter & Gamble to the list of companies pitching "sustainable packaging" — a buzz term that has become in vogue with big brands lately.

Coca-Cola, for example, long criticized for its disposable packaging, now uses a "PlantBottle" manufactured from a blend of petroleum-based materials and up to 30% plant-based materials, which makes it 100% recyclable. The bottle has been endorsed by conservation groups. Puma, after weighing its options, decided it will replace shoeboxes with plastic bags by the end of the year.

P&G, for its part, announced today that it will use renewable, sustainable, sugarcane-derived plastic for certain packaging applications on three of its leading brands: Covergirl, Max Factor, and Pantene Pro-V. Its new packaging is sustainable because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum.Continue reading...

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