brand news

Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

auto motive

After Torching the Brand, Mercedes May Resurrect Maybach for Luxury Limo Market

Posted by Dale Buss on January 27, 2014 06:43 PM

It seems that Mercedes-Benz can't give up on the ghost of Maybach—or give up on the idea of attempting to compete with the Rolls-Royce Ghost in the executive-limousine market.

Autoweek reported that Mercedes-Benz seems to be dusting off once again the venerable Maybach brand that it most recently consigned to the dustbin less than three years ago. The publication cited brand sources saying that it would adopt the mothballed Maybach name for an extra-long-wheelbase, personal-limousine version of the Mercedes-Benz S-Class that is expected to go on sale by the end of the year.

The new Maybach is supposed to be priced between $250,000 and $300,000 and to feature, among other things, an optional electrically powered partition window separating the front seats from the rear, reclining rear seats, foding tables stowed in the center armrest and other business-oriented touches.Continue reading...

brand news

In the News: Best Buy, Target, Google and more

Posted by Dale Buss on January 17, 2014 09:25 AM

In the News

Best Buy saw cheaper-price strategy fizzle for Christmas.

Target tests small store for urban shoppers.

Google tests "smart" contact lens.

Bitcoin breaks into NBA.

Black + Decker redesigns brand.

Cadbury takes "wearable tech" to whole new level.

Campbell marks 80th anniversary of condensed chicken-noodle soup with social campaign.

Chevrolet boosts presence in Russia.

Coldwell Banker creats pre-launch buzz for Grammys spot.

Domino's plans to remodel all restaurants by 2017.Continue reading...

brand news

In the News: Johnson & Johnson, the Anti-Google Wallet and more

Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.

7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.

Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.

Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.

Bumbo foam child seats recalled following injuries.

Calvin Klein sued by Lululemon for alleged patent infringement.

Chick-fil-A uproar may have inspired gunman.Continue reading...

brand bites

Brand Bites: Monty iPython App, Huggies vs Dads, and Lenny Kravitz Digs Water

Posted by Abe Sauer on March 9, 2012 11:55 AM

Hark! It's Monty Python's new iPad app.

Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...

brand news

In the News: iPad 3, SOPA, David Beckham Touts Google+, and more

Posted by Shirley Brady on January 13, 2012 06:32 PM

Google taps David Beckham to promote Google+ as company grapples with social search fallout, and apologizes for Kenyan flub.

Apple's iPad 3 expected to go on sale in March with HD screen and faster chip. Apple also joined the Fair Labor Association, opening suppliers' doors to labor rights watchdog in transparency response to Foxconn fears — the first tech brand to do so.

Bentley courts Maybach fans including Jay-Z — who has just signed on as the face of (and an investor in) Duracell.

British films to be pitched as a global brand.

BT will offer free Wi-Fi at London Olympic Games.

Disney Studios quickly fills CMO position.

Dr Pepper brand name is removed from Texas town.

Easyjet fined for barring disabled passengers.

Excedrin recall expands to Canada.

Olivia Munn strips off for PETA.Continue reading...

brand r.i.p.

Inspired by Jay-Z and Kanye? Daimler Torches Maybach Brand

Posted by Dale Buss on November 28, 2011 06:16 PM

Right in the middle of an epic battle with BMW to sell the most luxury cars in the U.S. market for 2011, Daimler AG gave another signal that its corporate heart lies with its venerable Mercedes-Benz brand to the exclusion of others. The company plans to terminate its struggling Maybach luxury limousine brand after years of disappointing sales.

Daimler resurrected the old Maybach brand about a decade ago after losing out on obtaining current brands in a major restructuring of the high end of the European luxury-car business several years ago, when Volkswagen picked up Bentley to compete with BMW's Rolls-Royce. But Daimler CEO Dieter Zetsche said last week that "the sales chances for the Mercedes brand were better than Maybach's," in an interview with Frankurter Allgemeine Zeitung.

By deep-sixing Maybach — which sells for more than $350,000 and was famously torched, mutilated and modified by Jay-Z and Kanye West in their recent music video, Otis — Daimler will attempt to capture its share of the six-figure-price market with an expanded range of really nice models sold under the Mercedes-Benz name.Continue reading...

brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

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