sustainability
Posted by Dale Buss on April 5, 2011 11:00 AM

If three of the biggest names in shipping in the U.S. market were playing poker, the latest hand might have gone something like this: I’ll see you a mayor and raise you a president.
Just a day after DHL touted the rollout of an all-new “green” fleet in New York City by quoting Mayor Michael Bloomberg in a press release, much bigger rivals FedEx and UPS were adding to their own environmental chops at event with President Obama, where they joined fellow heavy hitters PepsiCo, Verizon and AT&T in a new National Clean Fleets Partnership.Continue reading...
More about: DHL, FedEx, UPS, PepsiCo, Verizon, AT&T, New York, US, President Obama, Mayor Bloomberg, Green, Sustainability, CSR, Corporate Citizenship
celebrity brandcasting
Posted by Shirley Brady on January 31, 2011 09:00 PM
“I am Barbara Bush, and I am a New Yorker for marriage equality. New York is about fairness and equality. And everyone should have the right to marry the person that they love.”
With these words, the daughter of George W. Bush today broke with her father's presidential platform. Her 22-second PSA is part of a new campaign by the Human Rights Coalition, a national gay rights organization.
According to the New York Times, HRC "plans to show it Saturday at its annual gala in New York City. Advocates said it would show elected officials and voters that, in many cases, young people are not following in their parents’ ideological footsteps." “No matter what party they belong to, young Americans believe in basic fairness and equality,” said HRC's Brian Ellner to the Times.
Other New York-based celebrities calling on the state of New York to legalize gay marriage in the campaign include Robert F. Kennedy, Jr, Whoopi Goldberg, Kenneth Cole, Fran Drescher, Mayor Bloomberg, Moby, Julianne Moore, Kyra Sedgwick and Kevin Bacon, Jeanne Moutoussamy-Ashe (an activist and the widow of Arthur Ashe), and singer/actress Daphne Rubin-Vega.
More about: Personal Brands, Celebrities, Human Rights Coalition, Gay Rights, Barbara Bush, George W. Bush, Robert F. Kennedy, Jr, Whoopi Goldberg, Kenneth Cole, Fran Drescher, Mayor Bloomberg, Moby, Julianne Moore, Kyra Sedgwick, Kevin Bacon, Jeanne Moutoussamy-Ashe, PSA, Advertising
fashion therapy
Posted by Sara Zucker on December 21, 2009 01:56 PM

After Mayor Bloomberg's office and the Council of Fashion Designers of America (CFDA) announced their collaborative Incubator Project nearly two months ago, additional details have recently been released. Most notably, the venture will provide mentoring to the dozen winning designers.
Bloomberg explained New York City's commitment to the fashion industry in his official statement: "New York City is the fashion capital of the world, but we're not about to take that for granted. The development of the NYC Fashion Incubator is the latest step we're taking to help fashion designers and their employees stay and grow in New York.”Continue reading...