London 2012 Watch: McDonald's All-Star Olympics Crew Includes Mayor McCheese

We've noted how McDonald's, as one of the TOP sponsors of the London 2012 Olympics, is promoting its new lower-calorie menu and Team USA contest in the US, and encouraging kids (and adults) in the UK to get active and check out its revamped Happy Meal, among other local marketing efforts ahead of the games.

The company brought its top executives to London for the Games opening last week, where the big message was "McDonald's Takes Olympic Stage to Announce Advances in Children's Well-Being, Menu Innovation and Access to Nutrition Information."

Now the Summer Games have started, the fast-food giant is rolling out digital and social content that aims to "match the fun, competitive spirit of the Olympics," according to a spokesperson.Continue reading...