Posted by Dale Buss on February 8, 2012 09:04 AM
Airbus faces order by European regulators for checks of all A380 jets.
Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.
Apple's iPhone reportedly squeezing carriers.
Buffalo Wild Wings rejoices that NFL season came off.
Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.
Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.
Disney sells out Oscars advertising on ABC.Continue reading...
chew on this
Posted by Mark J. Miller on October 10, 2011 11:55 AM
With more than 1.2 billion people, India is the second most populated country on the planet and offers ample opportunities for markets of all stripes. So why not frozen food?
Canada’s McCain Foods, which has annual revenue of $6.5 billion, certainly isn’t turning down the chance to make more cash. The Economic Times reports that the company is test marketing three-minute microwaveable idlis, the savory cake that is one of the top three breakfast dishes in India.
"We have short-circuited the idli-making process," says McCain Foods India MD KS Narayanan, the Times reports. McCain, which just launched its first TV campaign in India (above), sells other frozen products there as well, such as chili-garlic pops and tandoori nuggets.Continue reading...
in the spotlight
Posted by Shirley Brady on May 16, 2011 01:30 PM
Wallace McCain, the head of Canada's McCain Foods, died Friday after a 13-month battle with pancreatic cancer. He was 81.
McCain was vice chairman of the privately-owned, family-held multinational manufacturer of frozen and non-frozen food products.
He is remembered as a great philanthropist and humanitarian who put family and corporate citizenship at the heart of McCain Foods and then Maple Leaf Foods, which he took over after being "unceremoniously dumped" (as his New York Times obituary puts it) from the family business following a feud with his brother.
Today, McCain Foods is responsible for one in three French fries, including McDonald's and KFC's, globally, while Maple Leaf is Canada's biggest supplier of packaged meats.Continue reading...
Posted by Sheila Shayon on April 30, 2010 05:15 PM
New York City is leading U.S. cities, states and national organizations making a commitment to the National Salt Reduction Initiative.
Spurred by the support of Mayor Michael Bloomberg, NYC restaurants and packaged food purveyors are signing up to reduce sodium in food by 20 percent over the next five years.
Concerned by medical research that indicates salt's role in increasing blood pressure and thus the odds of a stroke or heart attack, the public-private partnership with the American Heart Association has garnered a groundswell of support in area restaurants and businesses.Continue reading...