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social media watch

Collegefeed Challenges LinkedIn for First-Time Recruitment

Posted by Sheila Shayon on March 20, 2013 02:58 PM

As millenials continue to flap around aimlessly in the job pool, one social network is extending what it hopes will be a candy-striped life saver.

Collegefeed is directly challenging the current king of recruiting, LinkedIn, with an “early career marketplace” that plans to create “improvement in the quality, speed, cost and efficiency of the connection between college students, employers, alumni and industry insiders.”

The public beta, currently open to students and new grads from the University of California-Berkeley, Stanford University and Carnegie Mellon aids students in creating resumes, portfolios and streamlining their job interests, while companies can create a page to push content to particular groups of students.Continue reading...

brand news

In the News: Apple, BMW, Boeing and more

Posted by Dale Buss on February 20, 2013 08:55 AM

In the News

Apple is hit by hackers who struck Facebook.

BMW issues biggest-ever recall.

Boeing union divided on contracts as company seeks parking spaces for its grounded Dreamliners.

Burger King apologizes for Twitter hack.

Dell sales top estimates as company prepares for buyout.

Grey Poupon revives classic "Pardon Me" spot for Oscars telecast.

Heinz pre-merger-announcement trading draws FBI probe.

Martha Stewart may take stand in lawsuit pitting Macy's versus J.C. Penney. Continue reading...


The Week in China: Branding Weibo, Starbucks Blows It, Beijing's Bikini Opera

Posted by Abe Sauer on September 28, 2012 03:48 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week Estée Lauder, Weibo, Foxconn, Yum!, Walmart, McKinsey on consumer changes and more...Continue reading...

social marketing

McKinsey Study: Social Technologies’ Manifest Destiny Worth $1.3 Trillion?

Posted by Sheila Shayon on August 16, 2012 04:21 PM

A recent McKinsey Global Institute study, “The social economy: Unlocking value and productivity through social technologies,” concludes that social technologies could contribute $900 billion to $1.3 trillion in annual value to business.

"Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises," with improved consumer focus and better-functioning teams as additional benefits. 

The current crop of social media acquisitions, including Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6, underscore large companies’ increasingly expensive quest for internalized productivity tools to better help them manage customers. 

The most effective social technologies include wikis, instant messaging, content searches and user forums, and apply to several levels of employees from managers to sales representatives to engineers. The largest impediment to overcome, both organizationally and individually, is the embrace of a nonhierarchical ethos where acumen and information are shared rather than hoarded. Continue reading...

digital moves

Digital News: AOL, About.me, iAds, Mint and more

Posted by Shirley Brady on December 21, 2010 10:00 AM

AOL acquires About.me social profile site (that's K'naan's splash page, above) a mere four days after going live and a year post start-up.

Apple spurs iAds for the iPad with new tools.

Cricket aims to turn music pirates into paying customers.

FCC's "strong" net neutrality rules criticized on all sides.Continue reading...

brand r.i.p.

Conde Nast Consolidates Brands, Shuts Gourmet, Cookie, And Bridal Magazines

Posted by Peter Feld on October 5, 2009 10:52 AM

Conde Nast Publications announced this morning that it is shuttering four magazines, following a widely publicized review by McKinsey and Company. Food bible Gourmet will shut down, Brides will increase to monthly publication but Modern Bride and Elegant Bride will close, as will family lifestyle magazine Cookie.

The changes show resolve by Conde Nast to eliminate redundant brands -- an opposite strategy than earlier in the decade, when the company was happy to boast food titles Gourmet and Bon Appetit, men's mags GQ, Details, Cargo, Vitals, and Men's Vogue, home titles House & Garden, Architectural Digest, Domino and occasionally Vogue Living, and numerous women's books including Vogue, Glamour, Self, Jane and Allure. In those days, the company's direction was to block competition and nail down every available ad dollar in a given category.

Now, the company has reversed course. Cargo, Vitals, and Domino (all clones, to some extent, of Conde's successful shopping magazine Lucky), Jane and House & Garden are gone, and Men's Vogue has been folded into Vogue as a twice-annual supplement.Continue reading...

Around The Web: Game Changer Edition

Posted by Stephanie Startz on September 23, 2009 05:30 PM

Starbucks introduces digital barcode app on iPhones allowing customers to make their own purchases in stores. [Econsultancy]

Microsoft not only wants you to host a release party for Microsoft 7, but provides you with a three-minutes video on how to host a release party for Microsoft 7. [Valleywag]

Tucker Max goes on a college tour to promote I Hope They Serve Beer in Hell. [Company Town]

McKinsey notes changes to Japan's luxury market, advises luxury brands to shift expectations. [Wealth of Nations]

The National Football League and sporting goods retailers discover that women watch football, possess money. [Daily Finance]

brand news

Headline Roundup: Corporate Hail Mary Pass Edition

Posted by Stephanie Startz on September 15, 2009 10:05 AM

Cadbury hopes shareholders will keep it independent [Times of London], while Kraft may sell assets to raise capital [Portfolio].

Companies offer out-of-work customers career counseling and training, hoping to gain loyalty when the economy recovers. [WSJ]

Toys 'R' Us unveils an aggressive holiday sales push. Retailer plans to open 80 temporary stores, buying the rights to KB Toys and FAO Schwartz. [WaPo]

Harris Tweed removes any mention of Scotland in it US advertising, fearing backlash over the Lockerbie bomber release. [Times of London]

Google launches the Fast Flip, designed to mimic flipping through newspapers or magazines. [NY Times]

(More headlines: Starbucks teams up with Subway, Prince Charles and Conde Nast struggle, mobile ads are hated.)Continue reading...

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