Posted by Shirley Brady on June 1, 2010 08:00 AM
BP's shares tumble as it begins latest attempt to stop Gulf leak and new charges emerge.
AIG and Prudential failed to reach a deal for AIA insurance business in Asia.
J&J's McNeil unit pulled TV ads month before stopping Tylenol production due to earlier recall.
Kimberly-Clark humanizes Scott paper products brand with spokesman called Scott.
Unilever's plans for Sara Lee face EU inquiry.Continue reading...
Posted by Shirley Brady on May 6, 2010 08:00 AM
J&J faces knock on reputation as bacteria identified in children's Tylenol recall, production is suspended and US House investigation called.
Yahoo rolls out a new campaign that aims to take share from Google (although Facebook is its real foe, argues AllThingsD's Kara Swisher).
Sprint goes text-centric for teens (survey supports), while Sprint's Virgin Mobile $25 prepaid plans are a precursor to a new prepaid brand.
Mother's Day 2010 is more social, less sentimental, with non-Hallmark mom-ents and flowers via Facebook.
Apple, BP, Google and more branding news:Continue reading...