BP's shares tumble as it begins latest attempt to stop Gulf leak and new charges emerge.

AIG and Prudential failed to reach a deal for AIA insurance business in Asia.

J&J's McNeil unit pulled TV ads month before stopping Tylenol production due to earlier recall.

Kimberly-Clark humanizes Scott paper products brand with spokesman called Scott.

Unilever's plans for Sara Lee face EU inquiry.Continue reading...

J&J faces knock on reputation as bacteria identified in children's Tylenol recall, production is suspended and US House investigation called.

Yahoo rolls out a new campaign that aims to take share from Google (although Facebook is its real foe, argues AllThingsD's Kara Swisher).

Sprint goes text-centric for teens (survey supports), while Sprint's Virgin Mobile $25 prepaid plans are a precursor to a new prepaid brand.

Mother's Day 2010 is more social, less sentimental, with non-Hallmark mom-ents and flowers via Facebook.

Apple, BP, Google and more branding news:Continue reading...