corporate responsibility
Posted by Mark J. Miller on April 8, 2013 11:41 AM

What North Americans know as moose and Europeans call elk apparently make a tasty meal. Since January, consumers in Europe and Asia could find the animal’s meat in lasagna sold at the Swedish furniture giant's stores. But recently there has apparently been a little something else in IKEA’s Elk Lasagna that consumers weren’t aware of: pork.
This isn't the first meat mix-up that IKEA has dealt with, as the company was one of several retailers implicated in the horse meat scandal that has swept across Europe. IKEA has been forced to remove its famed Swedish meatballs from its restaurants and frozen food aisles, and adding to its meat woes, the brand has just pulled nearly 18,000 units of its elk lasagne from its stores and websites after authorities in Belgium discovered the product contained a percentage of pork meat.Continue reading...
More about: Retail, Ikea, Asia, Europe, Corporate Citizenship, CSR, Sustainability, PR, Food, Meat, Horse Meat, Supply Chain, Safety, CPG, FMCG
retail watch
Posted by Dale Buss on June 28, 2012 05:22 PM

Walmart's critics have beaten up on the company for a lot of things over the years — its environmental policies, the treatment of its female employees, corporate donations to conservative political groups. But now Walmart, apparently, has gone too far by advertising that it sells good steaks.
The chain was critiqued recently by a Phoenix-based blogger, for example, for "mak[ing] it appear" that diners of an upscale local restaurant, El Chorro, "were saying things about Walmart steaks like, 'It was one of the best filets I've ever had.'"
Such grilling aside, from Walmart's point of view, the marketing campaign to spread the work for its upgraded USDA Choice steaks has worked well. "It's been pretty amazing," Walmart CMO Stephen Quinn told Ad Age. "This one has really had a big impact so far."Continue reading...
More about: Walmart, Retail, Grocery, Meat, Steak, Beef, Food, US, Canada, Campaigns, Social Marketing, Facebook, YouTube, Local Marketing, Sustainability, Target, Loblaws
mom's the word
Posted by Sheila Shayon on March 29, 2012 02:12 PM

The general public got its first glimpse of "finely textured meat" (aka pink slime) almost a year ago, when Jamie Oliver's Food Revolution on ABC raised the issue with moms in a Los Angeles school district, but since then the hue and cry against the ammonia-treated filler has beent aken over by parents and nutritional advocates using, deftly, the free social media tools at their disposal.
The issue certainly caught the eye of Houston resident Bettina Siegel, who writes about kids and food on her blog, The Lunch Tray. Siegel posted a petition on Change.org on March 6th, rallying support to lobby Agriculture Secretary Tom Vilsack to “put an immediate end to the use of ‘pink slime’ in our children’s school food.”
By the next day, more than 220,000 names had been added, rare for the site which launches 10,000 petitions on average each month. "It was incredible," said Brianna Cayo Cotter, communications director of Change.org, regarding Siegel’s petition. "In 10 days she made the USDA, the meat industry and major retailers all back away from it. Now the demand for pink slime has dropped so dramatically that some of the factories are starting to shut down."Continue reading...