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"The Donald" Threatens Lawsuit Against Leader of Macy's "Dump Trump" Campaign

Posted by Dale Buss on February 20, 2013 02:03 PM

Donald Trump is not about to get out-bullied. The real estate mogul and celebrity designer is threatening to sue the organizer of a petition that urges Macy's to "Dump Trump" and its varied line of merchandise under the Trump name.

Through a letter from his lawyer, Trump has threatened a $25 million suit against Angelo Carusone, who started the drive on SignOn.org urging Macy's to sever ties with the lightning-rod personality. Trump's attorney alleges that Carusone is "tortiously interfer[ing] with Mr. Trump's business and contractual relationships" and accuses Carusone of "mob-like bullying and coercion" and "intentionally disseminating misinformation."

Carusone's response was to release a letter from his own lawyer defending his First Amendment rights, as well to call Trump a "bully" and describe Trump's brand as "consequence-free bullying and chicanery" in a press release. He told brandchannel that "threatening to sue someone for $25 million who lives in a studio apartment" and "to silence them—I'd say it's fair to call that 'bullying.'"Continue reading...

brand news

In the News: Groupon, Google+, Toyota & more

Posted by Dale Buss on July 8, 2011 09:00 AM

In the News

Apple passes 15 billion app downloads. 

EBay buys Zong mobile-payments firm.

CNN and Financial Times rank among most popular media brands with affluent Europeans.

Fox News takes on Media Matters.

Geico hatches yet another campaign based on saving money.

Google says its Google+ platform isn’t quite ready for brands, but chairman Eric Schmidt insists it’s getting there.

Groupon faces eroding customer loyalty.Continue reading...

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