Breaking Product Placement News: News Is Product Placement

Posted by Abe Sauer on November 15, 2010 02:45 PM

Megamind, and its brandlessness, is number one for a second weekend in a row, remaining the #1 movie in the U.S. and destroying Skyline and Morning Glory, the latter of which got an interesting review from one viewer.

DreamWorks' Megamind also beat Unstoppable, which means everyone should get ready for a week of "stoppable" jokes in reports about the box office numbers. But then, any film that takes an oxymoron as its title should expect what it gets.

From a product placement perspective, which is the only perspective Brandcameo knows, Unstoppable is notable for really only one reason: Fox.Continue reading...


Product Placement Open Thread: Brandcameo's Product Replacement Quiz

Posted by Abe Sauer on November 12, 2010 06:00 PM

Product placement is a lot like advertising: it's all about recall. With that in mind, Brandcameo is introducing its latest feature, the Product Replacement Quiz. Can you name the products that appeared in all three of this week's selection of recent prominent film placements? Continue reading...


'Megamind' Confirms Dreamworks Animation Has Abandoned Product Placement

Posted by Abe Sauer on November 8, 2010 03:40 PM

The Dreamworks Animation studio's box office hit Megamind took it to the bank this weekend, taking in close to $50 million and contributing to setting a first weekend of November box office record.

Megamind also represents a landmark in product placement for animated films. Not because Megamind is chock full of product placement; but because the film is almost completely free of recognizable products. In fact, the only brand name that can be found in the whole film (Jean Paul Gaultier) is spoken in a passing joke about men's cologne.

What's more, Megamind also has no product placement "jokes," the likes of which were so prevalent in the Shrek series. That is, until the most recent Shrek film, another brand-less children's film that signaled the trend that Megamind now confirms. Product placement in animated children's films might be dead. Continue reading...


Product Placement Open Thread: Due Date, Megamind, 127 Hours, and Sean Penn's Beverage of Choice

Posted by Abe Sauer on November 5, 2010 06:30 PM

Welcome to Brandcameo's new weekend open thread on product placement. Heading to the movies to catch Due Date, Megamind, 127 Hours, Fair Game or any other new releases this weekend? Maybe you caught some TV. Did you notice any brands pop up within the show? If so, what did you think? Take a sneak peek at some brands to watch for on the big screen this weekend, after the jump.Continue reading...

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