Posted by Sheila Shayon on March 18, 2013 11:21 AM
As the world embraces a new Pope, and arguably a new papal brand, the coincidence of religion, branding and social media have reached new heights.
The History Channel’s 10-part miniseries, "The Bible," garnered 14.1 million viewers last week, more than any other show on cable television in 2013. Produced by Mark Burnett, ("Survivor," "The Apprentice," "Shark Tank") and his wife Roma Downey (who portrays the Virgin Mary), the miniseries looks to target those with general knowledge of Scripture.
"It’s also packaged with enough bloodlust to capture channel surfers," notes Business Week. "In that regard, the series resembles Mel Gibson’s 2004 film, The Passion of the Christ, a movie bloggers called The Jesus Chainsaw Massacre—and which raked in more than $600 million at the box office."Continue reading...
Posted by Dale Buss on April 12, 2012 09:04 AM
AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.
Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.
BrightSource Energy withdraws IPO in a blow to green power.
Conde Nast furthers its push into Hollywood.
Dish Network names P&G vet as new CMO.
Dollar General expands presence nationwide.
Dollar Shave Club puts men in a lather.
Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...