Converse Promotes New Women's Designs

While not timed to International Women's Day, Converse is thinking about giving women a well-shod foot up.

The classic American sneaker brand is promoting the Helen — a new spin on its heritage Jack Purcell shoe (and named for Purcell's wife). The short film above features NYC chef Melia Marden talking about her work, her mother's inspiration and Converse's new women's shoe design. 

The brand is also promoting another women's collection, featuring a more international inspiration: the designs of Marimekko.Continue reading...