social marketing
Posted by Sheila Shayon on March 16, 2011 04:00 PM
American Express is expanding its longstanding Membership Rewards program points to serve as “Social Currency.”
The big idea: when points are redeemed, they can be applied to a broad range of activities of a social and digital nature — as AmEx demonstrated in a unique partnership with Foursquare at South by Southwest.Continue reading...
More about: American Express, Membership Rewards, Facebook, Social Marketing, Loyalty Programs, Customer Loyalty, Credit Cards, Financial Services, Duran Duran, YouTube, Vevo, Foursquare, SXSW
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