brand news
Posted by Shirley Brady on September 19, 2011 06:34 PM

Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.
Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.
Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.
AT&T faces tough battle with seven states backing DoJ suit.
Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.
Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.
Kenshoo expands relationship with Omnicom's Annalect.
Lego enhances augmented reality packaging.Continue reading...
More about: Brand News, Ad Council, Amp, Annalect, Apple, AT&T, Bravo, Cartoon Network, CNN, Facebook, iPhone 5, Jarritos, Kenshoo, Lego, Lowe's, Mercedes Benz, Mountain Dew, NASCAR, Nextel, NII, Omnicom, Peeps, PepsiCo, Samsung, Telstra, Time Warner, Top Chef, Toyota, Tyson Foods, USAid, Wachovia, Wells Fargo, World Vision, Africa, Korea, Dale Earnhardt Jr., George Clooney, Robbie Williams, Product Placement
tech innovation
Posted by Sheila Shayon on August 19, 2011 10:04 AM
Buddy Media, the WPP-backed Facebook management system, is taking on Europe and opening a headquarters in London. A $54 million raise (Series D funding) is fueling a seemingly indefatigable global expansion as the company continues to dominate the social media enterprise software space.
A new group of late-stage investors, including Insight Venture Partners, joined current Buddy Media investors GGV Capital, Institutional Venture Partners and Bay Partners.
Buddy Media serves eight of the world’s top ten global advertisers including Nivea, Bacardi, All Saints, Vodafone and Mercedes Benz. In 2011, the company added 165-plus new customers, including Kraft Foods, Hanes, ESPN, Ford Motor Company and Virgin Mobile USA.Continue reading...
More about: Buddy Media, Social Media, GGV Capital, Institutional Venture Partners, Bay Partners, Nivea, Bacardi, All Saints, Vodafone, Mercedes Benz, Kraft Foods, Hanes, ESPN, Ford Motor Company, Virgin Mobile USA, Facebook, WPP