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fashion week

Upstart Shows Take Their Cue as Mercedes-Benz Fashion Week Falters

Posted by Sheila Shayon on February 13, 2014 10:49 AM

Beyond the glitz and the glamour and past the sky-high heels, New York's iconic Fashion Week is changing. For the dozens of high-fashion veterans, it's for the worse. The semi-annual display at New York's Lincoln Center has been overly commercialized, designers say, and is no longer an intimate or exclusive event, but more like a media circus. 

And so this year, it wasn't a surprise to find out that major designers like Vera Wang, Diane Von Furstenberg and Michael Kors went their own route, hosting their shows away from the iconic white tents so they could "more easily control the crowd and better refine their marketing vision," Bloomberg Businessweek notes. “The epicenter of Fashion Week, that bastion of aspirational luxury and pretty clothes, has become un-chic.” 

That's not good for the longevity of IMG, which has owned the festivities since 2001. But more problematic than outsourcing designers are the many pop-up shows and Fashion Week off-shoots that are firmly establishing a presence of their own. 

Take MADE, the 5-year-old fashion show event from the Creative Artist Agency, which hosts its shows downtown at Milk Studios. While MADE may not see itself as a direct competitor to NYFW, it certainly could be considered "cooler."Continue reading...

fashion week

Marc Jacobs' NYFW Pop-Up Employs Power of Social Currency

Posted by Sheila Shayon on February 7, 2014 02:47 PM

Pop-up shops are nothing new, but Marc Jacobs‘ fragrance division is using Fashion Week to launch its Daisy Marc Jacobs Tweet Shop with a twist—social currency only, please.

Located in New York’s SoHo neighborhood, a tweet, Instagram or Facebook post tagged #MJDaisyChain can be exchanged for goods including fragrances and accessories at the store, while the best Instagram photo of the day wins a coveted handbag.

"Over the years, the Daisy brand has built a considerable following in social media, and to us, the whole undertaking is a way to say a big thank you to the people who love Daisy and are constantly finding creative ways to show their affection for the brand," said Lori Singer, VP marketing for Marc Jacobs. 

"Marc Jacobs is really active on social media and Daisy is one of the fragrance brands that triggers the highest engagement among fans," she added. "We have seen people creating drawings and stage mood shots featuring the iconic bottle, so engagement of the fans is already there."Continue reading...

fashion week

Coach Makes Fashion Week Debut as Brand Tries to Rekindle Luxury Past

Posted by Barry Silverstein on February 6, 2014 06:21 PM

Despite brand extensions and spin-offs in the past year, the venerable Coach brand is still fighting an uphill battle to move away from its roots. It's a common lament of legacy brands. In this case, how does a 73-year old brand inextricably linked to its leather-bound past, mired in what some might consider stodginess, become a relevant luxury fashion brand again?

The latest gambit for Coach in its image makeover is to make a splash at the influential Mercedes-Benz New York Fashion Week that runs now through Feb. 13. In an invitation-only series of presentations, newly appointed executive creative director Stuart Vevers showcased today a line that includes the requisite handbags and shoes, but is likely to highlight the other side of Coach—its ready-to-wear lifestyle fashions and accessories for both women and men. Vevers personally invited around 500 guests, including friends of the brand and the press, according to Fashion Times.

Vevers, whose fashion credentials include stints at Mulberry and Loewe, took over creative duties at Coach from Reed Krakoff, who announced last April that, after 16 years with the company, he was striking out on his own. Actually starting as a Coach property, the Reed Krakoff label is something of an anomaly in a business populated by "real" fashion designers. New York retail consultant Robert Burke told the New York Times, "His timing took guts. The expertise and the needs in luxury fashion require a different skill set." Still, Krakoff is not without his fans, some of whom have a very high profile; Michelle Obama, for example, sported a Krakoff design at the 2012 inauguration of her husband, and wore another to have her official portrait done last year.Continue reading...

luxury watch

Luxury Auto Brands Increasingly Turn to Designers to Fashion Lifestyle Brands

Posted by Barry Silverstein on September 25, 2013 03:52 PM

Luxury auto brands are well aware that their target audience is the upscale, discriminating buyer with disposable income—the same buyer, in fact, who is attracted to the high-end fashion world and who wants an increasingly personalized, exclusive retail experience.

That's why the latest trend has luxury auto brands expanding into retail—even putting their brand names on non-automotive luxury products.

Bugatti, for example, unveiled an exclusive apparel and accessories collection last week at Milan Fashion Week consisting of two lines, "Ettore Bugatti," carrying an "EB" monogram, and "Extreme Performance," carrying the Bugatti logo. Included in the collection is an exclusive blue crocodile skin handbag for women, the shape of which is said to be inspired by the Bugatti's front grille. Bugatti will open as many as 35 exclusive boutiques around the globe in the next five years to sell its collection. In addition, Bugatti introduced "Tailor Made/Bespoke" for customers only—an exclusive program in which custom-made branded products are created to a customer's specifications.Continue reading...

fashion week

Motorola Will Have Its Moment in the Spotlight with Moto X Fashion Week Appearance

Posted by Mark J. Miller on September 5, 2013 08:12 PM

Other smartphones can play up all the technical details of how fast they are and how much data they can hold, but Motorola’s Moto X seems to prefer to sell itself as a fashion accessory. 

New York Fashion Week begins today, and besides fashion's top design houses, the Google-owned brand will also make its debut on the runway—in the hands of models. The brand has sponsored four designers—Hood by Air, Telfar, En Noir, and Rochambeau—that will show their newest spring lines on Sunday, and at least one of those shows will include an appearance by the Moto X, Ad Age reports

Another Google device, Glass, has made it into the September issue of Vogue, but there's no word yet if the futuristic spectacles will appear on the runway.Continue reading...

fashion week

Is Social Media Making Fashion Week Less Relevant?

Posted by Sheila Shayon on September 5, 2013 04:58 PM

Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital. 

Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview. 

"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."

This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...

fashion week

As Fashion Week Begins, Digital Shows It's Far More Than a Passing Fad

Posted by Sheila Shayon on February 7, 2013 11:20 AM

Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.

"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.” 

Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...

fashion week

Mantyhose, Guylons, Brosiery: Men, Ready to Don Tights?

Posted by Mark J. Miller on March 6, 2012 03:14 PM

Fellas who have been bumming out for the past eon about not having any pantyhose made expressly for them can now rest easy. There’s a new trend in town and Women’s Wear Daily is calling it mantyhose.

Racked.com is trying on a few other names for the new product — Brosiery, Guylons, He-tard, Beau-hose — and asking consumers to vote. At this writing, Brosiery was smothering the rest of the competition.

As WWD points out, men having seen this much hose for guys since NFL Hall of Famer Joe Namath donned a pair for a Hanes BeautyMist commercial and Burt Reynolds showed off his nylon-clad gams in a Cosmopolitan pictorial.

Italian fashion designer Emilio Cavallini is leading the charge, looking to expand the 4 million pairs of tights that he sells annually to a new audience: men.

Cavallini's website is  offering at least six different designs of the unisex tights including white or gray side bands, skulls, stars, checks, and horizontal stripes. He has also designed camouflage mantyhose, which may appeal to officers and gentlemen.Continue reading...

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